Maria Gallegos

About Maria Gallegos

Maria is an experienced and accomplished CMO, growth leader, and integrator with a track record of successful commercial scaling. Her diverse sector experience includes grocery retail, e-commerce and SaaS (fintech & retailtech). Bringing expertise in strategic planning and performance execution (B2B & B2C), she excels in cross-functional growth planning and GTM execution to exceed growth targets and enable acquisitions. With experience leading all revenue-generating functions, Maria builds repeatable and scalable lead generation pipelines to accelerate revenue growth. Maria has deep expertise in digital transformation and omni-channel planning.

How Maria has Helped Businesses Grow

• Exceeded originations targets in 2024, delivering best results in history at small business lender. Built a repeatable and scalable lead generation pipeline; optimized credit and underwriting to support lending growth.
• Delivered on growth targets by optimizing digital channels and scaling inbound calls and leads for $4 billion credit bureau. Accountable for revenue and user growth (acquisition and product retention) for e-commerce/D2C business.
• Led turnaround of fintech SaaS startup providing alternative credit data to credit and financial institutions. Established product-market fit, built strategic partnerships, and scaled to post-revenue.
• Led growth, marketing, and merchandising for Amazon 2-hour delivery, driving an incremental business across 50 cities globally in two years.
• Led digital transformation for multi-billion dollar grocery retailers delivering omni-channel shopper mancetry platforms yielding incremental transactions and revenue.

Executive Experience

• Founder, Principal CMO/COO, Lucero Growth, LLC
• COO & CMO, Founders First Capital Partners
• SVP, Marketing & Consumer Experience, D2C Business, Equifax
• President & CEO, Credit Sesame (formerly Zingo Credit)
• Head of Marketing, Amazon Prime Now (Now Amazon Fresh/Whole Foods)
• Executive Director, Marketing & Sales, The Save Mart Companies
• Senior Director, Marketing & Merchandising (B2B), SpartanNash

Education

• Master of Arts, Strategic Communication & Leadership, Seton Hall University
• Graduate Certificate, Finance for Non Finance Executives, UMN Carlson School of Management
• Bachelor of Arts, English Literature, Reed College