eCommerce has one primary objective: turning traffic into transactions. Those transactions lead to sales (if you sell products) or lead generation (if you sell services).
The eCommerce experts at Chief Outsiders are battle-tested professionals who know how to run eCommerce businesses— from product merchandising to conversion optimization and analytics.
Our CMOs know eCommerce from the business side of the table with decades of experience driving incremental revenue and profit growth for hundreds of companies. That's experience you cannot find from typical digital or marketing agencies. We can help you develop:
- Growth strategies to maximize every opportunity to turn visitors into paying customers
- Repeat purchase programs to drive high-margin sales and grow quickly
- Optimized conversion strategies to increase transactions and average order value
- Acquisition and retention programs to grow your customer base and market share
- Digital marketing programs designed to increase profitability and ROI.
The eCommerce Industry Landscape
Today’s eCommerce industry is complex and challenging. CEOs must find ways to stay relevant in the eyes of consumers and deal with competitive threats like Amazon and Walmart. Thus, companies may be tempted to move outside their niche—a difficult strategy to execute—to attract more attention in the face of competition from the omnipresent platforms.
eCommerce organizations must also consider problems that have arisen since those sites first appeared. Today’s consumer expects perks like fast and free shipping, increasingly a requirement for eCommerce sites. Business leaders must master shipping logistics and provide top-notch service, while keeping prices competitive.
With a lot to keep track of, succeeding as an eCommerce CEO requires dedication, persistence, and more time than what is available. Now, overburdened CEOs utilize virtual CMO services from Chief Outsiders to decrease their workloads.
Free up time for CEOs to get a handle on other priorities like product development and personnel. Hire a fractional CMO to optimize marketing with instant talent, a rich playbook, and the tribal knowledge of the Chief Outsiders network of consultants.
Keep revenue growing and your eCommerce business thriving with a Chief Outsiders CMO. To learn more about how fractional CMO services help CEOs take their business to the next level, contact us today. Also, be sure to view what other industry solutions we provide.