Case Study: Service Objects

Achieving High Growth while Preserving Core Values

“Chief Outsiders will help you weed out the noise and identify what’s most important for your team, allowing you to move forward with confidence.”

Geoffrey Grow, Founder and CEO, Service Objects

service-objects.svgFounded in 2001, Service Objects has become a leader in the data validation industry, providing real-time contact due diligence services for over 2,400 companies worldwide. CEO, Geoffrey Grow built the company on core values of customer service, a healthy and happy workplace, corporate conservation and network excellence.

Less Stress

Desiring to improve marketing results in an environment of growth without compromising those core values, Service Objects first tried an internal approach. Eventually, Grow found Chief Outsiders through his peer advisory group.

“We had been through several directors of marketing here. I liked Chief Outsiders’ value proposition on a fractional Chief Marketing Officer,” reported Grow.

The engagement with Chief Outsiders reduced stress in the organization and guided Grow through building a well-functioning team.

Outstanding Performance

  • Service Objects earned a spot on CIOReview’s prestigious list of 20 Most Promising API Solution Providers for 2016.
  • In 2016, the company achieved a high-ranking Net Promoter Score (NPS) of 64, more than eight times higher than the average for the technology industry. The NPS measures brand loyalty with customer feedback.
  • In less than one year, the organization verified over 500 million contact records to surpass the 2.5 billion transaction milestone.

Working with Chief Outsiders rather than an internal solution brought Grow the results that he sought. “We’ve been able to improve our numbers while preserving our culture,” he concluded.



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