Case Studies - See how we help our clients reach their growth goals

A formerly rural co-op faced with urban encroachment invested in a fiber optic network expansion that included gigabit speed internet. Chief Outsiders’ customer research and strategic planning led to introducing this complex new technology--to current and prospective customer--by focusing on how the tech support at Endeavor made adopting new technology easy

Consulting with 800-store Ratner Companies (Hair Cuttery, Bubbles, etc.) on optimizing the mix between traditional (TV, radio) and digital (CRM using emails, outbound calls and texts) included positioning the brand to fight lower priced competitors and developing an app to allow customers to see themselves pre-cut in dozens of different hairstyles

Updating consumer perceptions with news about “What’s New” and different at Southside Market boosted sales and paved the way for new restaurants/markets

How Chief Outsiders helped a technology company grow its quarterly bookings from $2K to $2M in its first year.

“I wouldn’t think twice about recommending Dawn Werry or Chief Outsiders to any other firm.” Mike Hagen, VP of Sales and Marketing, Storage Battery Solutions

“We hired a professional organization that always delivered on time what we asked of them. And, that’s exactly what I need as a CEO, so I can focus on growing the organization.” Dominick Colabella, CEO, Rectangle Health

“Yvonne thought outside the box and suggested that we look at a couple of growth areas that fit very well with our skill sets and experience. With some hard work and a little luck, this direction could double the size of our organization. We’re very excited about that.”

Glen Hilford, VP of Marketing and Business Development, Access Sciences

"[Chief Outsiders] helped us look at our current practices and take them up a notch. They helped us identify some opportunities that had been there all along. By looking at it from a different perspective, and creating analysis and presentation materials that clicked with our target audience, they really helped us to be successful in this endeavor."
Chip Danneker, VP Circulation Distribution, Dallas Morning News

The Single Copy Situation

The Dallas Morning News is recognized as one of the nation's oldest, largest and most reputable newspapers. A leading Pulitzer Prize recipient within the industry, it has become a fixture of communities throughout Texas. Unfortunately, the paper's single-copy business -- one-time sales of individual newspapers at retail locations -- was flagging. This business, accounting for about 20 percent of the publication's total sales, had dropped from approximately 225,000 Sunday papers to approximately 75,000 within five years, with total revenues dropping by some $6 million between 2009 and 2012.

“We needed an organization that could hit the ground running. Chief Outsiders was there and provided us with an environment for success. Janet has been a great partner!” Naseer Nasim, CEO, Baker Hill

“Paul Sparrow and Chief Outsiders helped us understand where to place our time and effort, enabling us to move forward with confidence and a sound strategic plan, changing the way we work as a company.”  Brad Herrmann, President and Co-founder, Call-Em-All

“With a goal to double the customers and revenue of First Rate, we knew that we needed to consult with experts that knew how to orient our marketing strategies to our strengths. Chief Outsiders took a different approach than other firms we had met with – they wanted to understand our business goals and drivers first and foremost.”
Marshall Smith, General Manager, Service Bureau and Marketing, First Rate Inc.

“We’ve increased our average revenue per sale by 150%, while lowering our cost per sale by over 50%, and we built out better systems that help us forecast and track the financial results of our marketing and sales spending. All of those things translate into better business results and a better customer experience.”  Austin Farmer, Director of Global Marketing, Five Stone Tax Advisors

Five Stone Tax Advisors, LLC (Five Stone) is a full-service tax firm with more than a hundred years of combined experience. To grow the business, CEO, JP Krueger sought outside expertise to develop and execute a comprehensive strategic marketing plan. Chief Outsider, Matt Benner, worked with leadership to devise a new go-to-market strategy and brand, build out a new website, identified and implemented the right CRM and financial tracking systems. With their customer acquisition cost down 50% and average revenue per customer up by 150%, Five Stone is enjoying an improved bottom line while providing an enhanced customer experience.

“We’ve had significant success and owe a lot of our growth to our partnership with Chief Outsiders. We think in five years iTexico will be at least a $50 million company.” Anurag Kumar, Co-Founder and CEO of iTexico

“Clay and Chief Outsiders are the only consultants who have ever delivered any value to us. They brought a lot of resources to the table that we wouldn’t have known to go get. This is the best money we have spent.”  Mike Feigin, CEO & Founder, MainStreet America 

“Chief Outsiders has delivered significant value to OMEGA Engineering at a critical time during its transition from a traditional company to a modern and forward-looking commercial organization.” Joe Vorih, CEO, OMEGA Engineering

“We have everything we need to go to market, progressing from what was essentially a good idea to a practical launching point.”
 Jon Friedland, CEO, Outside Financial

“One problem that almost all entrepreneurs have is that they think they’re supposed to be able to do it all by themselves. Chief Outsiders walked me through it in a way that helped me learn and gave me confidence.”

Caroline Irving, CEO and Franchise Partner, Sky Zone

“Karen helped us develop both a cohesive marketing strategy and organizational design that will support our vision and future growth,”
Mike Mansbach, CEO, PunchTab

“We feel confident that we will be able to achieve not only our 2015 stretch goals, but also those that we have established three years out - the arc of the hockey stick.” Kevin Lloyd, Director of Sales and Marketing, TengoInternet 

“Chief Outsiders will help you weed out the noise and identify what’s most important for your team, allowing you to move forward with confidence.” Geoffrey Grow, Founder and CEO, Service Objects

“Thanks to Sharon Spooler and Chief Outsiders, I understand marketing better. I understand how to strategically approach things, which questions to ask, and how to use data to drive results.”  Josh Garner, CEO, AvantGuard Monitoring Centers, Inc./Freeus

“We just didn’t have the marketing capability in-house and would have been spinning. Pete clarified the issues.”  Mike Martin, CEO, Karis Group