Case Studies - See how we help our clients reach their growth goals

In a highly competitive industry with rivals, Nestle (Gerber), J&J (Johnson’s) and Philips (Avent), a creative approach impacting product, positioning and target expansion reversed years of declines, driving double-digit sales growth on Playtex Baby Bottles.

An old brown shoe within the consumer electronics industry, RadioShack was redirected away from slow-turn private label specialty goods to fast growing name-brand cellular phones, satellite TV and convergent devices. A host of new strategic partnerships were brought in with Sprint, Verizon, HP and MSN products that were combined with RadioShack’s great service in a long-running “You’ve Got Questions, We’ve got Answers” campaign starring Howie and Terri.

A formerly rural co-op faced with urban encroachment invested in a fiber optic network expansion that included gigabit speed internet. Chief Outsiders’ customer research and strategic planning led to introducing this complex new technology--to current and prospective customer--by focusing on how the tech support at Endeavor made adopting new technology easy

Consulting with 800-store Ratner Companies (Hair Cuttery, Bubbles, etc.) on optimizing the mix between traditional (TV, radio) and digital (CRM using emails, outbound calls and texts) included positioning the brand to fight lower priced competitors and developing an app to allow customers to see themselves pre-cut in dozens of different hairstyles

Updating consumer perceptions with news about “What’s New” and different at Southside Market boosted sales and paved the way for new restaurants/markets

How Chief Outsiders helped a technology company grow its quarterly bookings from $2K to $2M in its first year.

“I wouldn’t think twice about recommending Dawn Werry or Chief Outsiders to any other firm.” Mike Hagen, VP of Sales and Marketing, Storage Battery Solutions

“We hired a professional organization that always delivered on time what we asked of them. And, that’s exactly what I need as a CEO, so I can focus on growing the organization.” Dominick Colabella, CEO, Rectangle Health

“Yvonne thought outside the box and suggested that we look at a couple of growth areas that fit very well with our skill sets and experience. With some hard work and a little luck, this direction could double the size of our organization. We’re very excited about that.”

Glen Hilford, VP of Marketing and Business Development, Access Sciences

"[Chief Outsiders] helped us look at our current practices and take them up a notch. They helped us identify some opportunities that had been there all along. By looking at it from a different perspective, and creating analysis and presentation materials that clicked with our target audience, they really helped us to be successful in this endeavor."
Chip Danneker, VP Circulation Distribution, Dallas Morning News

The Single Copy Situation

The Dallas Morning News is recognized as one of the nation's oldest, largest and most reputable newspapers. A leading Pulitzer Prize recipient within the industry, it has become a fixture of communities throughout Texas. Unfortunately, the paper's single-copy business -- one-time sales of individual newspapers at retail locations -- was flagging. This business, accounting for about 20 percent of the publication's total sales, had dropped from approximately 225,000 Sunday papers to approximately 75,000 within five years, with total revenues dropping by some $6 million between 2009 and 2012.