RadioShack was redirected away from slow-turn private label specialty goods to fast growing name-brand cellular phones, satellite TV & convergent devices.
Customer research and strategic planning led to introducing this complex new technology by focusing on how the tech support made adopting new technology easy.
Positioning a brand to fight lower priced competitors and developing an app to allow customers to see themselves pre-cut in dozens of different hairstyles.
Updating consumer perceptions with news about “What’s New” and different at Southside Market boosted sales and paved the way for new restaurants/markets.
Applying relevant industry and PE experience, CMO Dawn Werry worked closely with SBS leadership to rethink and refine their go-to-market strategy basics to better deliver on their value proposition.
