David Vroom, Chief Marketing Outsider

David Vroom
Managing Partner, Midwest 

920.918.0881
dvroom@chiefoutsiders.com

Executive Marketing Positions:

  • Senior Vice President and General Manager, Sargento Foods Inc
  • Vice President Business Development, Pactiv/Reynolds Group Holdings Ltd.
  • Vice President Marketing and Business Development, Brunswick Corporation
  • Vice President Global Marketing, Kellogg’s Company
  • Vice President Convenience Foods and New Products, Kellogg’s Company
  • Brand Management, Procter & Gamble Company

Education

  • MBA, Marketing and Finance, Michigan State University
  • BS Business Administration, Michigan State University
  • Executive Global Leadership, Thunderbird International University

How May I Help You?

Specialties

  • Actionable strategies that uncover growth in current and adjacent categories
  • Developing strong execution plans that deliver immediate growth via marketing and sales
  • Profit optimization, margin enhancement, pricing maximization
  • Best practices developing B2B and B2C strategic planning and business plans
  • Positioning, branding, competitive point of difference development, and best practices marketing and sales for B2B and B2C customers 
  • Acquisition strategy, due diligence, company valuation and integration  
  • Plant capacity utilization via growth development strategies and action plans

Where Dave Can Help Your Company

  • Work with senior management to identify growth opportunities in current, adjacent and new markets
  • Establish best practices in strategy, strategic planning, business development, branding and marketing, to improve performance
  • Help your team analyze the market and competition to understand differentiation, then put together winning marketing and business plans
  • Analyze and develop profit optimization plans and assist in execution, including different go to market approaches, relevant product improvements, adding services and pricing
  • Help determine organizational effectiveness and assist in restructuring
  • Establish your company as the thought leader in your industry

Success Stories

  • Led strategy, marketing and P&L responsibility for $800 million dollar division, increased sales over 200%, profit over 300% in a five year period
  • Built new division from scratch to utilize plant capacity (new product, target etc), generated record sales growth, profitable year two with +8 point margin improvement versus previous plant business
  • Developed leadership strategy, positioning, branding and marketing plans for B2B and B2C customers that drove division sales +$100 million  
  • Developed and launched over 20 major new products, generating over $500 million in sales, three times awarded the American Marketing Association best new product of the year award
  • Led acquisition strategy, evaluation and execution for 3 successful acquisitions in three different industries


David Vroom Biography

David Vroom has enjoyed a successful career building sales and profits in many different industries from small to large businesses.  David has continually delivered record profit over his 30-year career.  He has a unique ability to find growth in stagnant categories and approach business problems in an innovative and actionable manner that has consistently led to accelerated profit. 

David’s successes have occurred in multiple small and large food businesses in retail grocery and foodservice in both B2C and B2B contexts.  Additionally, he has success in packaging materials, durable goods such as boating, exercise equipment, biking and others. This experience includes roles as a general manager, head of Business Strategy, business development leader, head of Acquisitions, Global Marketing Head and in the Chief Marketing Officer role.

Most recently David was the Senior Vice President and General Manager at Sargento Foods Company.  In this role he led the expansion of Sargento into a totally new business segment, helping fill an underutilized plant, generating 100% incremental business at significantly higher margins. This included analyzing several new business segments in the marketplace to determine if they were viable business options, conducting consumer and customer market research to validate the opportunity and developing totally new products and services that delivered a point of difference in the marketplace.  The company realized totally incremental sales doubling plant utilization, generating positive profitability in year 2 and establishing a new business platform for long-term growth.

Prior to that role, David was Senior Vice President Business Development at Sargento Foods leading corporate strategy, acquisitions and new products.  During this time he helped establish new strategies and a major acquisition that helped Sargento grow nearly +100% on the top line and significantly higher on the bottom line. 

David has also led Business Development at Brunswick Company in the boating business (Sea Ray, Boston Whaler), exercise equipment (Life Fitness) and biking (Mongoose).  This included lead generation and CRM programs, acquisitions, and marketing programs.  These programs led to significantly improved strategies, increased lead generation and management and growth in several flat category segments.

For many years David served in several leadership functions at Kellogg’s Company, including Head of Global Marketing, General Manager Convenience Foods and CMO on several businesses.  During his time on the Convenience Foods Business he built sales +400% and profit +500% via a combination of innovative marketing programs, new products and expansion into new adjacent market segments.  He managed the top 12 global cereal brands generating significant growth gains and market leadership in all major countries.

David started his career at the Procter & Gamble Company (the preeminent marketing training ground) in the Health and Personal Care Division on several shampoo and deodorant brands and in the new products area, where he was instrumental in the strategy to expand into the cosmetics business.

David holds a MBA in marketing from Michigan State University and a Bachelor of Arts degree from Michigan State University; he has also completed global marketing executive training at Thunderbird International University.  David is an avid competitive runner, golfer, cyclist and surfer. He is also active in volunteer work for the MS Foundation, National Cancer Society, Salvation Army and Big Brothers Big Sisters.

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