We Are Your Marketing #2

Chief Outsiders provides a part-time marketing executive #2 to assist the #1 marketing executive – the CEO – in realising their vision for the company.

The Chief Marketing Outsiders job is to translate the CEO's growth vision and value proposition into an insightful, actionable and measurable strategic marketing plan that delivers results. We call our marketing executives Chief Marketing Outsiders, because they provide an external market-focused perspective along with the skills and experience to discuss and debate the business and financial implications of marketing and growth strategies. Outsiders oversee the implementation of the plan including providing direction and guidance to agencies and the internal marketing team. All of our executives bring strong business and financial acumen and have the experience in finance, operations, and sales. We develop business plans and marketing strategies that are backed up by great research, believable financials and align the entire organization.

Lower Marketing Costs and Risks

By outsourcing the Chief Marketing Officer role, we greatly reduce the cost and risk to companies of hiring a full-time CMO.

One of the greatest risks a growing company faces is not having the resources or expertise to develop a successful marketing strategy. Another risk is to spend a lot of money on a full time CMO with no guarantee of marketing success. Chief Outsiders provides a part-time executive marketer who is a part of the company's team – but at a fraction of the cost of hiring a full-time CMO.

Senior marketing executives are expensive and difficult to recruit and their impact on a company is difficult to predict. Chief Outsiders finds the right marketing executive for its partner companies. The CEO can drop the contract at any time, or ask for a different marketing executive. A major part of our compensation is based on achieving mutually agreed business results.

Our Fees are Based on Results

We align our service with the interests of a company by basing a major part of our compensation on achieving mutually agreed business results.

As an ongoing, part-time member of management team we focus on driving business results, not selling marketing programs. We believe that a CMO should have skin in the game. We are not an agency that is paid to produce material or implement programs. We are not a consulting firm that is paid to deliver a strategy document. We are paid to integrate a company's business and marketing strategy and then lead the implementation of the agreed actions.

We focus on driving alignment with our clients. We therefore base our performance on delivering Key Leading Indicators (KLIs).

• Revenue is a lagging indicator.  In order for revenue to go up, lots of things have to have happened properly in the past.  
• Key Leading Indicators are business conditions that can be manipulated to directly and predictably affect performance. KLI’s are, by definition, leading indicators of revenue growth.
• Key Leading Indicators that are critical in one company may be unimportant in another. We are experts in helping our clients define and measure these KLI’s.

We Provide Greater Expertise

When a company engages a Chief Marketing Outsider, they gain access to an entire team of experienced and skilled executive marketers.

We only hire individuals who have extensive executive experience either in starting their own businesses that have made it through the Land of the Lost or in successfully developing and implementing growth strategies for companies at least 2x the size of your firm. Our executives are not agency CMOs – they are experienced business men and women who possess the skills to help companies avoid losing market share and focus.

Our team structure, tools, oversight and peer review practices mean that Chief Marketing Outsiders have access to an incredible level of executive marketing expertise within the Chief Outsider team. The growth strategies we develop for each of the companies we serve are tested, reviewed and enhanced by our team. (Read our blog post that explains how our Outsiders collaborate to help our clients navigate through the "Land of the Lost".)

Chief Outsiders understands the importance of a successful marketing strategy to a company, but we also know that retaining a full-time marketing executive is an expensive and risky proposition for growth and mid-sized companies. Chief Outsiders provides greater executive marketing expertise, but at a fraction of the cost of hiring a full-time CMO. 

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Meet the Chief Outsider team

Our Core Values

The CEO is the #1 Marketer for the Company. The Chief Marketing Outsider's role is to be the #2 marketer and to translate the CEO's vision and value proposition into an insightful and actionable plan that delivers measureable results.

Look in the Mirror, Look out the Window - When things go bad, we take responsibility. When things go well, we give credit to the team.

Live in a Place Where You Don't Belong - Chief Marketing Outsiders work with humility and respect as outsiders invited into a company. We are respectful of the company's organization and culture and we form a partnership to bring about change.

Without Suffering, Character Lies Dormant - Chief Marketing Outsiders are battle tested. We know that growing a business is hard work. We face challenges and overcome them.

Know Thyself - Chief Marketing Outsiders know their strengths and weaknesses and are focussed on making their strengths better.

We All Win Together - Chief Marketing Outsiders align with management, employees, customers, shareholders, and the community to build a company and a brand for the best of the team. We are not individual heroes.

Seven Secrets of the Successful Entrepreneur - Chief Marketing Outsiders are balanced across seven key pillars: career, financial, family, physical, spiritual, personal development, & social. A balanced CMO will create win in the short and long run.