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Clay Spitz
Recent Posts
Are You Building a Business That's Ready to Scale - or Just a Business That Has Had Great Growth?
There is a version of business success that feels like momentum but isn't quite there yet.
Are You Committing Marketing Malpractice? 4 Ways That CEOs Miss the Marketing Mark
Wed, Aug 27, 2014 — A prospective client recently reached out to me, having found me by searching for fractional chief marketing officers on the Internet. This C-suite executive, who shall remain nameless, dispensed with formalities and said, “I am interviewing 15 marketing firms, and I’d like a list of things that we could do for $20,000.” After I took a beat to absorb his “unique” approach, I responded as any ethical Chief Marketing Officer should – calmly explaining that there are many, many steps required before we could even begin to develop a budget to spend those $20,000 hard-earned marketing dollars – things like identifying goals, objectives, priorities and the like.