Growth Insights for CEOs
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Outsider Insights | The Backup Plan You Don't Have Is Already Costing You
Executive Takeaways
- Commercial team gaps happen for many reasons: someone leaves, someone is underperforming, or the business needs a capability the current team doesn’t have.
- Mid-sized companies tend to run lean, which means there’s rarely a qualified backup ready to step into a critical role.
- The real cost of that gap isn’t the empty seat. Priorities slow, teams lose direction, good people get frustrated, and commercial efforts stall.
- Rushing a permanent hire isn’t always the answer. Fractional resources can keep the business moving while you make the right long-term decision.
- The best time to decide how you’ll handle a critical commercial is before one opens.
Outsider Insights
Across Chief Outsiders, we talk to hundreds of CEOs every month. In this series, we explore the trends and challenges we’re hearing from these discussions – and what you can do if you’re facing the same issues in your business.
Recent Posts

Are You Committing Marketing Malpractice? 4 Ways That CEOs Miss the Marketing Mark
Wed, Aug 27, 2014 — A prospective client recently reached out to me, having found me by searching for fractional chief marketing officers on the Internet. This C-suite executive, who shall remain nameless, dispensed with formalities and said, “I am interviewing 15 marketing firms, and I’d like a list of things that we could do for $20,000.” After I took a beat to absorb his “unique” approach, I responded as any ethical Chief Marketing Officer should – calmly explaining that there are many, many steps required before we could even begin to develop a budget to spend those $20,000 hard-earned marketing dollars – things like identifying goals, objectives, priorities and the like.