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Clay Spitz
Recent Posts
The CEO Dashboard Should Show Direction, Not Just Activity
If your dashboard only tells you what happened, it’s reporting history. A CEO needs direction.
Steps Taken Aren’t the Same as Direction
I've spent a fair amount of time backpacking, and one thing becomes obvious when you've been walking for several hours: knowing how far you've walked isn't the same thing as knowing whether you're headed in the right direction.
Your watch can tell you that you've taken 22,000 steps.
Are You Committing Marketing Malpractice? 4 Ways That CEOs Miss the Marketing Mark
Wed, Aug 27, 2014 — A prospective client recently reached out to me, having found me by searching for fractional chief marketing officers on the Internet. This C-suite executive, who shall remain nameless, dispensed with formalities and said, “I am interviewing 15 marketing firms, and I’d like a list of things that we could do for $20,000.” After I took a beat to absorb his “unique” approach, I responded as any ethical Chief Marketing Officer should – calmly explaining that there are many, many steps required before we could even begin to develop a budget to spend those $20,000 hard-earned marketing dollars – things like identifying goals, objectives, priorities and the like.