.png?width=1500&height=398&name=CO_Corporate%20Logo%202021_4C_HOR_FNL-1%20(1).png)
Clay Spitz
Recent Posts
The Gap Between AI Output and Real Marketing Leadership
A lot of CEOs are starting to ask the same question, even if they don't always say it this directly: if AI can build a strategy deck, suggest a campaign, analyze competitors, and hand back polished recommendations in seconds, why keep paying for a CMO?
Are You Committing Marketing Malpractice? 4 Ways That CEOs Miss the Marketing Mark
Wed, Aug 27, 2014 — A prospective client recently reached out to me, having found me by searching for fractional chief marketing officers on the Internet. This C-suite executive, who shall remain nameless, dispensed with formalities and said, “I am interviewing 15 marketing firms, and I’d like a list of things that we could do for $20,000.” After I took a beat to absorb his “unique” approach, I responded as any ethical Chief Marketing Officer should – calmly explaining that there are many, many steps required before we could even begin to develop a budget to spend those $20,000 hard-earned marketing dollars – things like identifying goals, objectives, priorities and the like.