.png?width=1500&height=398&name=CO_Corporate%20Logo%202021_4C_HOR_FNL-1%20(1).png)
Deborah Fell
/CMO-Deborah-Fell.jpg?width=320&name=CMO-Deborah-Fell.jpg)
Recent Posts
GEO – What it is and Why You Should Understand It
Part 2 of our four-part series exploring how AI search is transforming visibility, SEO, and digital strategy - and what CEOs need to do now to stay competitive.
| Executive Takeaways |
| GEO is about optimizing for answers within AI search engines. Ranking well doesn’t guarantee visibility anymore – AI citations are needed too. Offsite reputation and mentions are just as critical as on-page SEO. |
Conducting Your Orchestra: How to Achieve Opera-Sized Marketing Impact on a Sonnet-Sized Budget
Mon, Apr 18, 2016 — A funny thing happened on the way to the Orpheum: Today's flip-flop-wearing, short-attention-spanned public simply isn't looking for symphonic-sized entertainment like they used to. Ask any community orchestra conductor what brings out the most throngs these days, and they'll tell you it was the "Pops" performance of Star Wars music that far outplayed Beethoven.
Business Plans Gone Bad: Five Ways To Fix Your Focus
Tue, Jan 19, 2016 — At some point in history, when the first caveman took on a business partner for their fledgling wheel manufacturing business, it became necessary for them to complete a business plan. After all, how would our cave-bound friends decide who was responsible for construction, supply chain, sales and marketing and testing? We can only hope that in those simpler times, business planning consisted of a couple of grunts and a handshake. Today, the business planning cycle has taken on a life of its own. Except for the grunts, pretty much the entire process has been transformed into a rigorous set of meetings, a forest’s worth of documentation, and enough headaches to cause a measurable spike in Advil sales in your locality.