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Evan Eckman
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Recent Posts
Uncertainty Is Real. Opportunity Is Too.
The headlines say one thing. The data says something more nuanced. Here's what mid-market CEOs should actually be paying attention to right now. This two-part series from Chief Outsiders Founder & CEO Art Saxby explores what the data actually shows about CEO confidence, why this moment is different from past disruptions, and where mid-market companies are finding real growth opportunities right now.
Navigating Economic Headwinds in the Consumer Products Industry
Tue, Apr 15, 2025 — Strategic Moves to Weather Uncertainty with Confidence The U.S. consumer products industry is contending with a convergence of headwinds: elevated inflation, shifting consumer priorities, and a volatile macroeconomic environment. While the instinct in challenging times may be to pause or retreat, the companies that endure and evolve are those that lean in — making strategic choices rooted in clarity, purpose, and value.
Crowd-Sourced Marketing Content: Uber-ization of the Creative Community
Mon, Jan 23, 2017 — Over the past decade, crowd-sourced marketing content has evolved from an unconventional approach for start-ups to become mainstream - particularly in Europe. Leading European brands, across a huge spectrum of industries, have been using crowd-sourced marketing content for digital production and visual design. More recently, North American firms are starting to see the benefits and it’s gaining acceptance.