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Evan Eckman
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Recent Posts
Outsider Insights | From Hustle to System: Why More CEOs Are Rebuilding Their Sales Function
Mon, Nov 3, 2025 |
Outsider Insights
Across Chief Outsiders, we talk to hundreds of CEOs every month. In this new series, we explore the trends and challenges we’re hearing from these discussions – and what you can do if you’re facing the same issues in your business.
Crowd-Sourced Marketing Content: Uber-ization of the Creative Community
Mon, Jan 23, 2017 — Over the past decade, crowd-sourced marketing content has evolved from an unconventional approach for start-ups to become mainstream - particularly in Europe. Leading European brands, across a huge spectrum of industries, have been using crowd-sourced marketing content for digital production and visual design. More recently, North American firms are starting to see the benefits and it’s gaining acceptance.