.png?width=1500&height=398&name=CO_Corporate%20Logo%202021_4C_HOR_FNL-1%20(1).png)
Paul Sparrow
/CMO-Paul-Sparrow.jpg?width=320&name=CMO-Paul-Sparrow.jpg)
Recent Posts
AI Search is Here – And it’s Reshaping the Buyer Journey
Tue, Dec 16, 2025 |
Part 1 of our four-part series exploring how AI search is transforming visibility, SEO, and digital strategy - and what CEOs need to do now to stay competitive.
| Executive Takeaways |
| Declining web traffic isn’t random - it’s a symptom of changing search behavior. AI search is already impacting over 25% of user journeys - and growing fast If you’re not being cited, you’re missing opportunities-period. |
Closing the Small to Mid-Sized Company Merger – Is It Too Risky to Ink the Deal?
Thu, Mar 17, 2016 — In our previous post, we lit the fuse on the concept of how a merger or acquisition may be beneficial when swashbuckling one’s way through the uber-competitive marketing landscape of the present. By making it this far, you may have decided that this strategy may be prudent -- especially now that you know when and why you might consider M&A for your company. So let’s now take a look at the downside of such an initiative—the “glass-half-empty scenario.”