Rob Talbot

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Rob Talbot possesses more than two decades’ experience in leading creative and pragmatic teams that deliver revenue- driving solutions for Fortune 500, mid-sized and growth companies in the entertainment, e-commerce, real estate and technology verticals. His leadership positions included roles at RealtyTrac, Move Inc., Sony Pictures Digital Network, Lifetime Television and HBO. In each, Talbot was regarded for solving complex problems by employing inventive business solutions.
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Recent Posts

Outsider Insights | You Can't Measure AI ROI If You Can't Measure Marketing ROI

Outsider Insights | You Can't Measure AI ROI If You Can't Measure Marketing ROI

Tue, Apr 28, 2026 | Posted by Dawn Werry

Executive Takeaways

  • Most mid-market companies lack the measurement foundation to evaluate AI — or any marketing investment.
  • Hours saved, speed to market, and revenue realized are the three key AI ROI markers — baseline required.
  • AI amplifies what's working. If measurement is broken, AI won't fix it.
  • Real results start with a defined problem and a way to measure it — not the tool.

Outsider Insights

Across Chief Outsiders, we talk to hundreds of CEOs every month. In this series, we explore the trends and challenges we’re hearing from these discussions – and what you can do if you’re facing the same issues in your business.

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