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From Economic Insight to Growth Strategy: What CEOs Should Do Now
At our most recent CEO Growth Talks, I spoke with Taylor St. Germaine, Senior Economist at ITR Economics. The timing couldn’t have been better — the latest GDP numbers had just been released, and Taylor broke down what they mean for CEOs planning growth.
As always, ITR brought a clear and fact-based perspective. The economy is growing. Consumer spending is strong. And while some industries are facing headwinds, opportunities abound for leaders who are ready to act.
But the real question for CEOs isn’t just what the economy looks like. It’s: how do you prepare your business to grow in this environment — and the one coming next?
Marketing…the big “M” and the little “m”
Mon, Feb 22, 2016 — When it comes to understanding the function of Marketing, there are often common words that enter the equation like “website”, “brochures”, or “sales collateral”. While these are tools that typically originate from the Marketing department, they only scratch the surface of what Marketing encompasses in total. A wise person once characterized the poorly understood function in the terms of “there is a big 'M' in Marketing and a little 'm'”. Wow, that is profound. So, what do we mean when we say the big “M” of Marketing?
Growth Opportunity: The Demand Chain
Mon, Mar 19, 2012 — Efficiency Only Goes So Far The last ten years of American business have been focused on integrating and perfecting operational efficiencies through the perfection and active management of the Supply Chain. For the last couple of years of economic turmoil, many companies have almost exclusively focused on supply chain efficiencies as a strategy for survival. Now the challenge is taking the expertise and company culture focused on linear thinking and introspection of the supply chain and start growing again.
Who’s Looking Out Your Window for You?
Tue, May 31, 2011 — This week I attended a leadership event sponsored by the Greater Houston Partnership. One of the panelists was Dr. Ed Young, the Senior Pastor of Second Baptist Church in Houston. In addition to being a strong man of faith, Dr Young is also a very strong leader as evidenced by the growth of Second Baptist from 300 members to approximately 60,000.