Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Elevating the VIP: Recognizing Your Best Customer is a Make-or-Break Proposition

Thu, Jan 13, 2022 | Posted by Paul Sparrow

I have a secret to share that may be surprising.

Though automotive folklore insinuates that Henry Ford would only allow his world-beating Model T to be painted in black, you could, in fact, purchase your new horseless carriage in a variety of colors, including blue, red, gray, and green.

So as early as 1908 – the year the first Model T was shipped – a customer could distinguish their tastes and flaunt their individuality on America’s roads in a hue that was different from the pack.

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Marketing…the big “M” and the little “m”

Mon, Feb 22, 2016 — When it comes to understanding the function of Marketing, there are often common words that enter the equation like “website”, “brochures”, or “sales collateral”. While these are tools that typically originate from the Marketing department, they only scratch the surface of what Marketing encompasses in total. A wise person once characterized the poorly understood function in the terms of “there is a big 'M' in Marketing and a little 'm'”. Wow, that is profound. So, what do we mean when we say the big “M” of Marketing?

Growth Opportunity: The Demand Chain

Mon, Mar 19, 2012 — Efficiency Only Goes So Far The last ten years of American business have been focused on integrating and perfecting operational efficiencies through the perfection and active management of the Supply Chain. For the last couple of years of economic turmoil, many companies have almost exclusively focused on supply chain efficiencies as a strategy for survival. Now the challenge is taking the expertise and company culture focused on linear thinking and introspection of the supply chain and start growing again.

Who’s Looking Out Your Window for You?

Tue, May 31, 2011 — This week I attended a leadership event sponsored by the Greater Houston Partnership. One of the panelists was Dr. Ed Young, the Senior Pastor of Second Baptist Church in Houston. In addition to being a strong man of faith, Dr Young is also a very strong leader as evidenced by the growth of Second Baptist from 300 members to approximately 60,000.

Growth Insights for CEOs

Elevating the VIP: Recognizing Your Best Customer is a Make-or-Break Proposition

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Marketing…the big “M” and the little “m”

Growth Opportunity: The Demand Chain

Who’s Looking Out Your Window for You?

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