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From Concept to Execution: A Step-by-Step CEO Playbook for Go-to-Market Success, Part One
Every CEO knows this nightmare scenario: Your team spent months crafting the "perfect" go-to-market strategy, only to watch it crumble during execution. Resources hemorrhage, timelines slip, and while you're still troubleshooting internal alignment issues, competitors are capturing the market opportunity you identified first.
Combining Passion and Expertise for Effective Nonprofit Leadership
Wed, Dec 4, 2024 — In this episode of CEO Growth Talks, Pete Hayes interviews Michael Waxman-Lenz, CEO of the American Technion Society, who reflects on his shift from corporate to nonprofit leadership. He stresses the need to modernize philanthropic approaches and shares valuable insights on managing crises, adapting to generational shifts, and integrating corporate metrics with mission-focused, trust-building practices. He also underscores the significance of mission-driven initiatives, effective management, and fostering open communication as vital for success across various sectors in today's changing landscape. See full video here.
Five Key Signals CEOs Need a Fractional CRO: Accelerating Growth for Mid-Market Companies
Tue, Dec 3, 2024 — For mid-market CEOs, navigating growth can feel like walking a tightrope. There's immense pressure to scale the company, optimize revenue streams, and hit ambitious targets without overextending resources or risking quality. While some companies have full-time Chief Revenue Officers (CROs) to spearhead these initiatives, others find that hiring a CRO on a fractional basis provides the right mix of expertise, flexibility, and cost-efficiency.
Creating a Strategic Mindset Within Your Sales Organization
Tue, Dec 3, 2024 — By cultivating a strategic mindset within your sales organization, you can drive customer-centric selling practices, create long-term value for the company and its customers, and position your organization for a sustained competitive advantage and growth. A strategic mindset helps align the sales team's activities and priorities with the company's long-term vision, mission, and objectives. This alignment ensures that the sales efforts contribute to the overall success and growth of the organization.
Top 10 Ways CEOs Can Improve Sales & Marketing Alignment
Mon, Nov 25, 2024 — Close Collaboration Ensures Go-to-Market Success A survey conducted by Chief Outsiders among mid-market companies found that nearly one-third of C-suite executives noted a misalignment between their Sales and Marketing teams. Further, only one-third of that group reported that their Sales and Marketing teams were working toward a common set of goals.
Why Hiring a Fractional CMO or CSO Isn’t Always the Right Solution
Wed, Sep 18, 2024 — Over the past several years there’s been an explosion of companies turning to fractional Chief Marketing Officers (CMOs) and Chief Sales Officers (CSOs). Why? For their expertise and flexibility. They offer high-impact strategic guidance and operational support without the long-term commitment of a full-time hire. But while fractional executives are incredibly valuable, they might not always be the best fit for every organization at every point in time. In this article, I’ll dive into why a fractional CMO or CSO might not always be the right solution and how it compares to the value of a permanent executive.
Beyond Leadership: Exploring Business Performance and Culture
Tue, Sep 17, 2024 — In the latest CEO Growth Talks episode, Pete Hayes interviews Kyle Buckett, CSDO and Co-Founder of Stealth Energy Startup, Co-Founder of Culture Force, and author of “Leadership is Overrated.” Kyle advocates for self-led teams and a culture of collaboration, drawing on his Navy SEAL experience. He emphasizes that empowering teams and improving culture are crucial for long-term success and employee satisfaction. See full video here.
Consider These Six Focus Areas Now to Secure Market Success in 2023
Thu, Jan 12, 2023 — By: Rich DePencier and Scott Wright After the bubbly has lost its fizz, and the first quarter is – ready or not – swinging into motion, thousands of SMB owners, founders, and CEOs are looking to encourage and cajole their senior leadership to finalize their 2023 plans. But, framed against the backdrop of economic headwinds, hiring challenges, and political headlines, this year’s planning process is taking on a whole new sense of urgency. Rather than mapping out a strategy for maintaining the status quo or eking out incremental growth, it is clear that 2023 requires a dig-deep mentality. The question you may be asking as you face what’s to come is: What is my company’s next “big idea” -- and how will I get the team to achieve a loftier set of goals?
Stemming the Tide: How Conscious Leadership Can Stop the C-Suite Revolving Door
Wed, May 18, 2022 — Co-Authored by: Dana Prestigiacomo, CMO, Chief Outsiders Jim Fallon, Consultant, Conscious Leadership Group Gone are the days of the CEO for life. Today, when a well-intentioned, freshly-recruited CEO enters the doors of the highest executive office at the company, those doors typically are left propped slightly open. In fact, over the past several years, the average tenure of a corporate CEO has plummeted to just under seven years – a worrying notion for companies with consistency on their minds. In reality, the notion of leadership has changed -- and the change has accelerated over the past few years, starting at the very top.
Does the 80/20 Rule Apply to Executives?
Fri, Feb 11, 2022 — The Pareto Principle It was business management consultant Joseph Juran who suggested the 80/20 principle and named it after Italian economist Vilfredo Pareto – citing that for many events, roughly 80% of the effects come from 20% of the causes. It was 1906 when Pareto observed that 80% of the land in Italy was owned by 20% of the population. He then noted that 80% of the peas in his garden came from 20% of the pea pods. Today, in business, many have observed this “Pareto Principle” across various company operations: