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Go-To-Market Cultural Alignment: The Invisible Variable in U.S. Expansion
Many companies that find success outside the United States have one thing in common: the need to succeed in the U.S. market.
That is not complicated or surprising. The United States is the largest economy in the world and, in many categories, the single biggest available market. World Bank data clearly shows the scale of the U.S. economy relative to most global markets. For companies in high-tech, scientific, medical, industrial, and systems integration sectors, the U.S. is not just attractive. It is strategic.
Company leaders want to grow. The U.S. is where they look. They are not wrong.
How A Customer Journey Map Can Supercharge Your Marketing Programs
Fri, Nov 22, 2024 — Written by: Rob Talbot and Bob Finlayson A customer journey map is a powerful tool for understanding and influencing customer behavior. Yet many marketing executives do not create, update, or effectively use this valuable tool. In this post, we’ll explain what a customer journey map is, why it’s important, how you can use it to enhance your marketing and sales programs and customer-acquisition campaigns dramatically, what you’ll miss if you don’t create a CJM, and how you can get started building and using this essential tool.
Harnessing AI to Enhance the Customer Journey and Drive Growth
Thu, Jan 25, 2024 — AI-powered analytics have now become essential for understanding your customers and propelling company growth. These advanced tools can synthesize masses of customer data to reveal pivotal insights and inform strategies that align to the customer journey.