Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

The Contrarian Brand Play: Why Right Now Is the Best Time to Invest in Brand

Fri, Sep 18, 2026 | Posted by Doug Bell

Executive Takeaways

Most companies are cutting brand spend to fund rising paid acquisition costs. That is the wrong response.
Brand awareness now drives AI citations, and AI citations drive Day One shortlist inclusion.
Google's redesign of Search makes brand recognition more important; AI systems favor brands users already know.
The companies investing in brand while competitors pull back are building advantages at lower cost.

Part 4 of our four-part series on the evolving AI search landscape and what B2B leaders need to know to stay competitive.

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How A Customer Journey Map Can Supercharge Your Marketing Programs

Fri, Nov 22, 2024 — Written by: Rob Talbot and Bob Finlayson A customer journey map is a powerful tool for understanding and influencing customer behavior. Yet many marketing executives do not create, update, or effectively use this valuable tool. In this post, we’ll explain what a customer journey map is, why it’s important, how you can use it to enhance your marketing and sales programs and customer-acquisition campaigns dramatically, what you’ll miss if you don’t create a CJM, and how you can get started building and using this essential tool.

Harnessing AI to Enhance the Customer Journey and Drive Growth

Thu, Jan 25, 2024 — AI-powered analytics have now become essential for understanding your customers and propelling company growth. These advanced tools can synthesize masses of customer data to reveal pivotal insights and inform strategies that align to the customer journey.

Growth Insights for CEOs

The Contrarian Brand Play: Why Right Now Is the Best Time to Invest in Brand

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How A Customer Journey Map Can Supercharge Your Marketing Programs

Harnessing AI to Enhance the Customer Journey and Drive Growth

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