Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

AI Is Already Improving B2B Sales Performance. Here’s the Framework to Make It Work for You

Wed, Jun 10, 2026 | Posted by Neil Isford

Executive Takeaways

AI is already delivering measurable results in B2B sales — this is not hype.
Mapping AI capabilities to your prioritized sales performance challenges is the right place to start.
Achieving significant ROI requires a diagnosis of your current sales environment, a pilot with defined success metrics, and a plan for deployment and scale.
The window to establish a competitive advantage in sales by using AI is open — but not indefinitely.

How A Customer Journey Map Can Supercharge Your Marketing Programs

Fri, Nov 22, 2024 — Written by: Rob Talbot and Bob Finlayson A customer journey map is a powerful tool for understanding and influencing customer behavior. Yet many marketing executives do not create, update, or effectively use this valuable tool. In this post, we’ll explain what a customer journey map is, why it’s important, how you can use it to enhance your marketing and sales programs and customer-acquisition campaigns dramatically, what you’ll miss if you don’t create a CJM, and how you can get started building and using this essential tool.

Harnessing AI to Enhance the Customer Journey and Drive Growth

Thu, Jan 25, 2024 — AI-powered analytics have now become essential for understanding your customers and propelling company growth. These advanced tools can synthesize masses of customer data to reveal pivotal insights and inform strategies that align to the customer journey.

Growth Insights for CEOs

AI Is Already Improving B2B Sales Performance. Here’s the Framework to Make It Work for You

Recent Posts

How A Customer Journey Map Can Supercharge Your Marketing Programs

Harnessing AI to Enhance the Customer Journey and Drive Growth

Stay up-to-date with the latest from Chief Outsiders