Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

AI Is Already Improving B2B Sales Performance. Here’s the Framework to Make It Work for You

Wed, Jun 10, 2026 | Posted by Neil Isford

Executive Takeaways

AI is already delivering measurable results in B2B sales — this is not hype.
Mapping AI capabilities to your prioritized sales performance challenges is the right place to start.
Achieving significant ROI requires a diagnosis of your current sales environment, a pilot with defined success metrics, and a plan for deployment and scale.
The window to establish a competitive advantage in sales by using AI is open — but not indefinitely.

How to Establish a Strategic 2024 Growth Plan and Justify Your Marketing Budget

Wed, Oct 25, 2023 — Article 3 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen In an era characterized by rapid technological shifts, changing consumer behavior, and a volatile global economic landscape, successful businesses are those that look ahead, anticipate challenges, and seize opportunities. But when it comes to developing your own business growth strategy, are you prepared for all that 2024 will throw at your company? Or are you content on a “lather, rinse, repeat” approach to strategic business development?

Analyze Your Current Customers to Supercharge Your 2024 Annual Business Planning

Thu, Oct 19, 2023 — Article 2 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen When we ask our clients why customers buy from them, much of the time, they either don’t know, or are completely off-base about the reason. In an uber-competitive marketplace and with so much at stake, this inability to define why people should buy your product or service can be a fatal misstep.

Why You Can’t Afford to Cut Your Marketing Investment for 2024

Wed, Oct 11, 2023 — Article 1 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen In an era dominated by rapid change and economic unpredictability, businesses often find themselves at the crossroads of making challenging decisions, especially when it comes to budgeting. One of the areas often eyed for potential cuts is marketing. But is this a wise move?

Accelerating Growth In 2024 with Strategic Business Planning

Tue, Oct 3, 2023 — Introduction: Take Action Now to Plan for Success By: Scott Wright and Jack Bowen Temperatures are dropping, leaves are changing colors, and you can almost hear the sounds of the crowd cheering at the high school homecoming game. With these and other harbingers of the calendar’s fourth quarter, you’re likely about to sharpen your pencil, corral your executive leadership – and engage in your strategic business planning process for 2024.

AI Trends for the Progressive CEO: Navigating the Transformative Landscape

Wed, Sep 6, 2023 — By: Ed Valdez and Angus Robertson It’s hard to think of another digital trend that has shaken the foundations of conventional wisdom as AI has. Though artificial intelligence has existed in some form since the 1950s, it has taken the emergence – and the related spinal shivers – of Open AI’s ChatGPT product to truly advance the conversation.

The Rise of Purpose-Driven Marketing: Connecting with Generations Through Authenticity

Tue, Jun 13, 2023 — It was a watershed moment for consumer advertising, with shock waves that are still being felt today – the 2004 launch of the Dove Campaign for Real Beauty. The groundbreaking marketing initiative challenged more than traditional beauty standards – it challenged the conventions of advertising at its core. Eschewing airbrushes and retouching, the personal care brand presented women of various sizes, ages, and ethnicities – without makeup, and without prejudice.

Building a Growth Engine with Effective, Efficient Marketing

Wed, May 10, 2023 — “Efficient marketing requires a target, followed by a message that immediately resonates sufficiently to foster a conversation between two willing parties.” - David C. Baker When that pithy sentence from marketing guru David Baker hit my email box in February, it rang true.

Navigating Communication from Boomers to Gen Z

Thu, May 4, 2023 — Our friend Traci Philips, an exceptional executive leadership coach in Raleigh, NC recently attended a presentation by someone who called herself a “generational strategist.” Firmly in the camp of the organizational effectiveness crowd, she spends her days crisscrossing the country, visiting organizations where generational dynamics are creating a disconnect and affecting business.

Is ChatGPT Going to Change Search Marketing?

Tue, Mar 21, 2023 — Microsoft’s recent announcement on adding ChatGPT AI Technology to Bing must be sending warning signals to Google on the future of search marketing. With the integration of ChatGPT in Bing, the search engine will be able to provide results in a natural language – more conversational than a list of links that is today’s norm.

< Previous Page Next Page

Growth Insights for CEOs