“Things may come to those who wait, but only the things left by those who hustle.”
Unknown
Is your company creating enough value for your customers?
I don’t mean that in a chiding way—just as a thought-provoking question for business strategy.
Mon, Mar 18, 2019 — How credible and accountable is your marketing team? Many companies struggle with a significant credibility gap between the Chief Financial Officer (CFO) and their marketing counterparts. And it’s usually the Chief Marketing Officer (CMO) or VP of Marketing who is seen as the initiator of questionable commitments or requestor for budget with indefensible return-on-investment (ROI) assumptions. Marketing spends money, lots of it. But what is this spending actually buying the company? And who is accountable for the results and being proactive in presenting them?