Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Vistage Chairs: Is Your Member’s Marketing Really Working? Ask These 5 Questions.

Tue, Aug 11, 2026 | Posted by Karen Hayward

Executive Takeaways

Most CEOs challenge every capital investment but can't say with confidence whether their marketing is working.
More leads isn't better marketing. Better customers are.
If sales and marketing are blaming each other, the CEO hasn't asked the right question.
The real measure isn't what marketing produced. It's what it changed about the future economics of the business.

Are CFOs from Mars and CMOs from Venus?

Mon, Mar 18, 2019 — How credible and accountable is your marketing team? Many companies struggle with a significant credibility gap between the Chief Financial Officer (CFO) and their marketing counterparts. And it’s usually the Chief Marketing Officer (CMO) or VP of Marketing who is seen as the initiator of questionable commitments or requestor for budget with indefensible return-on-investment (ROI) assumptions. Marketing spends money, lots of it. But what is this spending actually buying the company? And who is accountable for the results and being proactive in presenting them?

Growth Insights for CEOs

Vistage Chairs: Is Your Member’s Marketing Really Working? Ask These 5 Questions.

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Are CFOs from Mars and CMOs from Venus?

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