Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

When Customer Value Becomes the Growth Engine

Sun, Sep 13, 2026 | Posted by Ron Greenberg

Executive Takeaways

Differentiated value, not better targeting, moves the accounts that matter most.
Insight is understanding what a customer's situation means for their business, not just knowing it.
Shift from capability-led messaging to outcome-specific conversations, then prove the impact.
Rigorous ABM works because it forces real customer understanding and demonstrated results.

This blog is part of Chief Outsiders’ New Growth Imperative series, designed to help CEOs and leadership teams engage executive decision-makers at targeted strategic accounts by turning deep insights into compelling customer value.

Read More

Are CFOs from Mars and CMOs from Venus?

Mon, Mar 18, 2019 — How credible and accountable is your marketing team? Many companies struggle with a significant credibility gap between the Chief Financial Officer (CFO) and their marketing counterparts. And it’s usually the Chief Marketing Officer (CMO) or VP of Marketing who is seen as the initiator of questionable commitments or requestor for budget with indefensible return-on-investment (ROI) assumptions. Marketing spends money, lots of it. But what is this spending actually buying the company? And who is accountable for the results and being proactive in presenting them?

Growth Insights for CEOs

When Customer Value Becomes the Growth Engine

Recent Posts

Are CFOs from Mars and CMOs from Venus?

Stay up-to-date with the latest from Chief Outsiders