Healthcare Marketing: Getting Your Value Propositions Right
Wed, Sep 25, 2024 |
As a healthcare marketing specialist, I know how challenging it can be to articulate your value to your target customers. I often see what people think are effective value propositions, but they're just sales-based marketing buzzwords that require a dictionary, an encyclopedia, or a concordance to understand.
I recently spoke with Scott Alexander, CEO of Jairus Marketing, an innovative healthcare marketing firm that tactically helps healthcare companies build brand awareness, market demand, and sales opportunities.
