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The Evolution of B2B Selling: Focus on Helping Customers Buy
Many B2B companies are experiencing longer sales cycles, declining win rates, and increasingly unreliable forecasts—not because their sales teams are ineffective, but because their customers are struggling to buy.
| Executive Takeaways |
| B2B buyers face overwhelming complexity, not a lack of information. |
| Long sales cycles and no-decisions often reflect buyer indecision, not sales failure. |
| Winning sellers focus on boosting buyer confidence, not pitching products. |
| Helping customers buy is now the key to competitive differentiation. |
Driving Growth in Service Businesses
Tue, Nov 3, 2020 — Creating a sustainable and predictable growth engine is critical to increasing revenues, profits, EBITDA (earnings before interest, taxes, depreciation, and amortization), and the corresponding multiple in a service business. Creating a successful engine is more than just an annual plan or an intriguing digital marketing strategy. To succeed in their marketplace, service businesses must shift their thinking to implement the appropriate combination of revenue growth planning, processes, and talent.
How Should Restaurants Deal with Coronavirus Consequences?
Wed, Jun 17, 2020 — The Coronavirus, also known as COVID -19, is already affecting the economy, at least in the short term, with cancelled events, cruises and less foot traffic to retail stores and restaurants. But will it continue and for how long? The answer is we just don’t know. So, what can restaurants do to mitigate the negative effects of this pandemic on their business?
How will the restaurant industry be permanently changed by the coronavirus pandemic?
Wed, Jun 17, 2020 — The top-10 changes I see in the future for restaurants