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Think Like Your Customer: 8 Cognitive Biases Every CEO Should Know
Human beings like to think we make decisions logically. But research in behavioral science and neuroscience tells a different story: up to 95% of decisions are made unconsciously, then justified rationally.
That’s where cognitive biases come in. These mental shortcuts help us process information quickly. They also deeply influence how we respond to marketing, pricing, and brand messaging.
Driving Growth in Service Businesses
Tue, Nov 3, 2020 — Creating a sustainable and predictable growth engine is critical to increasing revenues, profits, EBITDA (earnings before interest, taxes, depreciation, and amortization), and the corresponding multiple in a service business. Creating a successful engine is more than just an annual plan or an intriguing digital marketing strategy. To succeed in their marketplace, service businesses must shift their thinking to implement the appropriate combination of revenue growth planning, processes, and talent.
How Should Restaurants Deal with Coronavirus Consequences?
Wed, Jun 17, 2020 — The Coronavirus, also known as COVID -19, is already affecting the economy, at least in the short term, with cancelled events, cruises and less foot traffic to retail stores and restaurants. But will it continue and for how long? The answer is we just don’t know. So, what can restaurants do to mitigate the negative effects of this pandemic on their business?
How will the restaurant industry be permanently changed by the coronavirus pandemic?
Wed, Jun 17, 2020 — The top-10 changes I see in the future for restaurants