Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Vistage Chairs: Is Your Member’s Marketing Really Working? Ask These 5 Questions.

Tue, Aug 11, 2026 | Posted by Karen Hayward

Executive Takeaways

Most CEOs challenge every capital investment but can't say with confidence whether their marketing is working.
More leads isn't better marketing. Better customers are.
If sales and marketing are blaming each other, the CEO hasn't asked the right question.
The real measure isn't what marketing produced. It's what it changed about the future economics of the business.

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Vistage Chairs: Is Your Member’s Marketing Really Working? Ask These 5 Questions.

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