Growth Insights for CEOs

Turning Customer Insight into Customer Value
Executive Takeaways
- Your next major deal may begin with a customer problem you have yet to uncover.
- Deep customer insight can open doors to executives—and accounts—competitors already serve.
- The greatest opportunities emerge when insight meets distinctive expertise and solutions.
- Turning these opportunities into growth requires building organizational capability.
This blog is part of Chief Outsiders’ New Growth Imperative series, designed to help CEOs and leadership teams engage executive decision-makers at targeted strategic accounts by turning deep insights into compelling customer value.
Recent Posts

Gone, But Not Forgotten: Stephen Covey
Wed, Jul 18, 2012 — A Big Impact I went to my bookshelf yesterday when I heard the news. There aren’t many books I have kept over the years but “The 7 Habits of Highly Effective People” is one of them.” My edition is from 1990, the First Fireside Edition. When I read it, I was a new manager, struggling to do my best.

Situational Competence: A Requirement for International Management
Sat, Aug 6, 2011 — Small and mid-size businesses are becoming increasingly international. This means that CEOs who want to grow need to gain expertise in understanding employees and clients from different cultural backgrounds.