As my partner, Art Saxby, is fond of saying, “The best marketing takes no marketing dollars.” What he means is that the stuff that makes marketing work—and work most efficiently—is done before a dollar is spent. After working with nearly 1,000 mid-market CEOs to capture or recover growth, here’s what we’ve learned:
Wed, Jul 18, 2012 — A Big Impact I went to my bookshelf yesterday when I heard the news. There aren’t many books I have kept over the years but “The 7 Habits of Highly Effective People” is one of them.” My edition is from 1990, the First Fireside Edition. When I read it, I was a new manager, struggling to do my best.
Sat, Aug 6, 2011 — Small and mid-size businesses are becoming increasingly international. This means that CEOs who want to grow need to gain expertise in understanding employees and clients from different cultural backgrounds.
