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Winning the Fraud and Cybersecurity Race: A Go-to-Market Blueprint for Competitive Edge
Fraud and cybercrime have become a systemic, trillion-dollar drag on the global economy—but the fight to turn the curve is more than a market opportunity.
Over the past few years, I have worked alongside cybersecurity and fraud-management teams in government, banking, and payments, and nothing is more satisfying than seeing a new solution stop a romance scam or prevent a pensioner from losing their life savings.
A CEO’s Guide to Marketing Performance | Metrics Matter
Thu, Jan 9, 2025 — Part 2 of A CEO's Guide to Marketing Performance Metrics matter now more than ever. As a six-time CMO over a 16-year career, I’ve tracked dozens (actually hundreds) of metrics and found that many measures are ultimately meaningless or only matter to marketers.
7 KPIs That Should be in Your 2024 Growth Plan
Fri, Nov 3, 2023 — Article 4 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen For modern-day businesses, establishing measures is not just a good idea – it’s a downright necessity. In fact, a poll of executive leaders found a nearly unanimous agreement that key performance indicators (KPIs) are essential to gauge the pulse of broad business goals.
Eliminate Marketing Info Overload with These 10 KPIs
Mon, May 1, 2023 — Not one of you reading this blog would disagree: We live in a world of information overload. At your company, data likely streams in by the petabyte – sales figures, consumer habits, competitive information, big picture, small picture, and so forth.