Growth Insights for CEOs

Your Buyers Have Already Shortlisted You—Or They Haven't
Executive Takeaways
- 95% of B2B buyers purchase from the vendors on their initial shortlist, formed before any formal buying process begins.
- That shortlist is increasingly built inside AI platforms your analytics can't see.
- AI referral traffic is roughly 1% of total website traffic, yet 15% or more of conversions appear to originate from AI-influenced research, a gap standard attribution misses entirely.
- If you're not on the Day One list, spend alone won't fix it.
Part 3 of our four-part series on the evolving AI search landscape and what B2B leaders need to know to stay competitive.
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