Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Assessing the Health of Your Culture

Co-Authored by Marc Umscheid, CMO, Chief Outsiders and Kristin Anderson, Partner, LeadQuest Consulting

In our first two blogs (Part one and Part two) on the subject of corporate culture, we have been making the case for the importance of a serious, top-down effort to ensure your company is united around a single vision -- and that your corporate culture is working for you, not against you. We’ve seen how such a CEO-led commitment can lead to riches beyond your wildest dreams (or, at least, measurably better performance), and we’ve heard directly from one CEO who grappled with the effects of a toxic culture before his personal involvement – and a committed effort -- restored balance across his organization.

LinkedIn Advertising: Does It Work?

Wed, Aug 28, 2013 — (WARNING: Marketing is Not Advertising – this post is simply on the topic of advertising – see last section below) We’ve all seen billboards on a highway that say, “Does Advertising Work? Just Did!” Are we supposed to believe that since we’ve read these words, their ads are effective? I suppose it depends on their objective. But if it’s such an effective medium, why are they using their ad space to promote…well, their ad space? Why aren’t more advertisers lined up to get their messages out along the highways?

Five Ideas on Re-Building Your Personal Brand after a Move

Wed, Jun 26, 2013 — A version of this blog was originally posted in Mark Schaeffer's Grow blog. We are Going To Move! Moving is never easy, especially when it affects your personal brand and business. I just moved nearly a thousand miles from New Jersey to Charleston and wanted to share how I used social media and Internet connections before and after the move to get my personal brand off to a fast, productive start!

"I Don't Know Anyone Here" - 8 Tips on What Not To Do!

Sun, May 12, 2013 — This is a revised blog, originally posted on UNDER30CEO. I am sure most of you have been in a situation similar to mine. Last month, I attended Social Slam in Knoxville, Tenn. I knew absolutely no one who was going to the conference, but I decided to attend because I believed it was relatively close to my new home in Charleston, S.C. (Seven hours later, in a tremendous rainstorm, I arrived. I stand corrected.) The experience gave me the opportunity to adopt a fresh perspective on attending a conference as an unknown. I knew it would be hard to go and meet people, but I figured, “So what? I’m an adult.” I was up for it — and you should be, too. Pushing myself beyond my comfort zone improved my networking skills and expanded my circle in new ways.

Growth Insights for CEOs

Part 3: How Does Employee Engagement Win the Growth Game?

Assessing the Health of Your Culture

Recent Posts

LinkedIn Advertising: Does It Work?

Five Ideas on Re-Building Your Personal Brand after a Move

"I Don't Know Anyone Here" - 8 Tips on What Not To Do!

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