Growth Insights for CEOs

Outsider Insights | You Can't Measure AI ROI If You Can't Measure Marketing ROI
Executive Takeaways
- Most mid-market companies lack the measurement foundation to evaluate AI — or any marketing investment.
- Hours saved, speed to market, and revenue realized are the three key AI ROI markers — baseline required.
- AI amplifies what's working. If measurement is broken, AI won't fix it.
- Real results start with a defined problem and a way to measure it — not the tool.
Outsider Insights
Across Chief Outsiders, we talk to hundreds of CEOs every month. In this series, we explore the trends and challenges we’re hearing from these discussions – and what you can do if you’re facing the same issues in your business.
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"I Don't Know Anyone Here" - 8 Tips on What Not To Do!
Sun, May 12, 2013 — This is a revised blog, originally posted on UNDER30CEO. I am sure most of you have been in a situation similar to mine. Last month, I attended Social Slam in Knoxville, Tenn. I knew absolutely no one who was going to the conference, but I decided to attend because I believed it was relatively close to my new home in Charleston, S.C. (Seven hours later, in a tremendous rainstorm, I arrived. I stand corrected.) The experience gave me the opportunity to adopt a fresh perspective on attending a conference as an unknown. I knew it would be hard to go and meet people, but I figured, “So what? I’m an adult.” I was up for it — and you should be, too. Pushing myself beyond my comfort zone improved my networking skills and expanded my circle in new ways.