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The Gap Between AI Output and Real Marketing Leadership
A lot of CEOs are starting to ask the same question, even if they don't always say it this directly: if AI can build a strategy deck, suggest a campaign, analyze competitors, and hand back polished recommendations in seconds, why keep paying for a CMO?
"I Don't Know Anyone Here" - 8 Tips on What Not To Do!
Sun, May 12, 2013 — This is a revised blog, originally posted on UNDER30CEO. I am sure most of you have been in a situation similar to mine. Last month, I attended Social Slam in Knoxville, Tenn. I knew absolutely no one who was going to the conference, but I decided to attend because I believed it was relatively close to my new home in Charleston, S.C. (Seven hours later, in a tremendous rainstorm, I arrived. I stand corrected.) The experience gave me the opportunity to adopt a fresh perspective on attending a conference as an unknown. I knew it would be hard to go and meet people, but I figured, “So what? I’m an adult.” I was up for it — and you should be, too. Pushing myself beyond my comfort zone improved my networking skills and expanded my circle in new ways.