Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Why HealthTech Startups Should Consider a Fractional Chief Marketing Officer

Thu, Apr 8, 2021 | Posted by Michael Morrison

Business opportunities in healthcare technology have never been more abundant. At the same time, the challenges of capturing market share in the complex healthcare marketplace are as daunting as ever. For young companies and startups looking to gain traction and generate revenue, a sound go-to-market strategy and demand generation plan are essential. For many resource-constrained companies, a fractional Chief Marketing Officer has proven to be the fastest, most cost-effective way to achieve their growth objectives.

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Short-Term Insights For Long-Term Growth: Seven Reasons To Consider A Chief Outsider

Wed, Aug 19, 2015 — To gain competitive advantage, enter a new market or accelerate sales, companies often look to hire (or replace) senior level marketing talent. Finding the right person can take time a lot of time in terms of resources – search, interviews, salary negotiations and onboarding. Once hired, it can take some time for a new executive to get up to speed and start to deliver a positive ROI to the company.

Nine Reasons – Plus One -- To Hire an “Executive-as-a-Service”

Tue, Aug 11, 2015 — In my previous blog, I identified some of signs of “Business Malaise” that could signal a growing disconnect between the business vision and the company’s growth goals. And as noted, when you consider the competitive pressures wrought by the hyper-charged business universe, early indicators of corporate distress are best addressed sooner than later. Many small and mid-sized companies face this situation – desperately in need of skilled marketing expertise – but believing that they lack the resources to procure it. That is why I am devoting this post to explore a new option – the Marketing Executive-as-a-Service.

An Rx for Sluggish Sales

Thu, Jul 30, 2015 — If corporate distress was handled like a medical condition, the approach would be to get help from a medical professional as soon as possible. You’d look for a specialist who could make a diagnosis and provide triage for the most urgent symptoms, while working to create a plan for sustainable health. Sometimes a company exhibits signs of a “Business Malaise.” The symptoms are not always clear, but there is a sense that something is amiss. Here are a few common symptoms:

How to Best Leverage Marketing Technologies in 2015

Thu, Jan 22, 2015 — I was recently asked my thoughts on how technology and digital trends will shape the future of marketing. As I pondered this question, I took note of all of the ways that I am digitally connected to the outside world. My laptop, smartphone, phablet, tablet, and e-reader were all dripping digital data to some unseen force through my WiFi connection. A fitness tracker awaited the opportunity to observe and report my next activity. Acting as marshals for many of these resources were my modem and router, which collected the needed inputs and outputs and converted my actions into trackable information.

Growth Insights for CEOs

Why HealthTech Startups Should Consider a Fractional Chief Marketing Officer

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Short-Term Insights For Long-Term Growth: Seven Reasons To Consider A Chief Outsider

Nine Reasons – Plus One -- To Hire an “Executive-as-a-Service”

An Rx for Sluggish Sales

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How to Best Leverage Marketing Technologies in 2015

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