Fri, Jul 5, 2019 — One of the biggest challenges CEOs face, aside from hiring the right talent, is balancing the number of employees against the need for driving growth. Business leaders are always looking closely at their marketing departments and questioning the return on the human resource investment. With the continued evolution of technologies, marketing automation is generating vast amounts of performance data and reaching business prospects in ways never before possible and, frankly, in ways that humans cannot. It makes sense, then, that companies are increasingly investing in technologies to improve the speed and effectiveness of marketing efforts as well as to provide a direct data link demonstrating marketing’s impact on company performance. Now that artificial intelligence is becoming more sophisticated, technology will start to significantly shift personnel needs in marketing departments of the future.