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Outsider Insights | You Built Something Different. Your Messaging Made It Sound the Same.
Outsider Insights
Across Chief Outsiders, we talk to hundreds of CEOs every month. In this series, we explore the trends and challenges we’re hearing from these discussions – and what you can do if you’re facing the same issues in your business.
Navigating Growth: The Role of Fractional Sales Leaders in Transformative Strategies
Thu, Feb 1, 2024 — Today’s trend of hiring fractional executives is gaining momentum among growth-oriented businesses aiming to enhance their management expertise and bandwidth cost-effectively. In this article, I will delve into the dynamic world of fractional sales leaders, exploring their pivotal role in driving revenue growth, providing specialized expertise, and offering flexibility to scale sales leadership based on organizational needs. I will reveal how these leaders contribute to strategic focus, mitigate hiring risks, and deliver quick results, drawing insights from real-world scenarios.
CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark
Tue, Oct 4, 2022 — Part 1: Avoiding the Dust Bin Requires an Insights-Driven Approach Have you ever heard of the Apple Pippin or the Twitter Peek? Played a game of TowerFall on the Ouya Console? Taken an important call on your Amazon Fire Phone? If so, you are among the rarest of the rare – the chosen few who took the calculated risk of trying a new product during its brief run on earth. The world is littered with also-rans, whoopsies, and well-intentions gone awry. There are so many consumer product failures each year – some that miss with a whimper, and some that make a giant megaton splash into the depths of nowhere – that several “Museums of Failure” warehouse the worst and dimmest of the bunch. In fact, up to 95 percent of new product launches fail to hit a target, according to one market analyst.