Dawn Werry

About Dawn

Dawn is a Chief Outsiders Partner and CMO based in Richmond, Virginia. She helps startup, mid-sized and Fortune 500 companies understand the market forces impacting the business, then use those insights to inform every customer touchpoint. A change agent for her clients, Dawn strongly advocates building a company-wide customer-focused culture, measuring the impact of marketing, closely aligning marketing and sales, and focusing marketing resources on the few initiatives that truly create competitive advantage.

Work Examples

• Drove 94% annual increase in core business revenue with new product portfolio initiative.
• Drove over $10 million in new business annually by implementing a customer experience program.
• Increased brand licensing royalty 25-35% per year by creating brand licensing strategy and negotiating new agreements.
• Achieved 80% recognition as an “innovation” leader within two years by re-positioning textile giant.
• Reduced slow-moving inventory by 50% through targeted sales activation programs.
• Awarded “Supplier Excellence” award for leading a complex post-acquisition product rationalization and integration.
• Reduced $1 million of re-work costs per year by networking company-wide communications functions.

Published Works

• Grow From Within: Three Ways to Enlarge Your Slice of the Pie
• Insights, Integration, and Impact: A CEO’s Guide to Hitting Targets Every Time
• How to Eat an Elephant One Bite at a Time: Working Successfully with Your True Marketing Capacity
• Sync Your B2B Sales and Marketing Strategies

Experience

• Vice President, Global Marketing at Brink’s
• Vice President, Marketing at Milliken
• Global Marketing Leader at DuPont

Education

• MBA, Management, Marketing, Penn State
• BChE, Chemical Engineering, University of Dayton

References

“I have always been impressed with her ability to link her work to the underlying business issues and provide strategic direction to the organization.”

Wayne Robertshaw, Principal

"Dawn intuitively understands where marketing can make the most impact, giving her the uncommon ability to build and lead teams that deliver exceptional results for the organization, right from the start."

Tiffany Duncan, Marketing Communications Director

“She takes the current situation and builds on it in a positive way, to drive the bottom line and effectively brand the company.“

David Simon, Director of Business Development

“She has led by example, challenging us to think and act differently about understanding the business environment and customer needs.“

Dale Hobson, Business Development and Strategy Director