Dawn is a Chief Outsiders Partner and CMO based in Richmond, Virginia. She helps startup, mid-sized and Fortune 500 companies understand the market forces impacting the business, then use those insights to inform every customer touchpoint. A change agent for her clients, Dawn strongly advocates building a company-wide customer-focused culture, measuring the impact of marketing, closely aligning marketing and sales, and focusing marketing resources on the few initiatives that truly create competitive advantage.
“I have always been impressed with her ability to link her work to the underlying business issues and provide strategic direction to the organization.”
Wayne Robertshaw, Principal
"Dawn intuitively understands where marketing can make the most impact, giving her the uncommon ability to build and lead teams that deliver exceptional results for the organization, right from the start."
Tiffany Duncan, Marketing Communications Director
“She takes the current situation and builds on it in a positive way, to drive the bottom line and effectively brand the company.“
David Simon, Director of Business Development
“She has led by example, challenging us to think and act differently about understanding the business environment and customer needs.“
Dale Hobson, Business Development and Strategy Director