Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

The Contrarian Brand Play: Why Right Now Is the Best Time to Invest in Brand

Fri, Sep 18, 2026 | Posted by Doug Bell

Executive Takeaways

Most companies are cutting brand spend to fund rising paid acquisition costs. That is the wrong response.
Brand awareness now drives AI citations, and AI citations drive Day One shortlist inclusion.
Google's redesign of Search makes brand recognition more important; AI systems favor brands users already know.
The companies investing in brand while competitors pull back are building advantages at lower cost.

Part 4 of our four-part series on the evolving AI search landscape and what B2B leaders need to know to stay competitive.

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Thu, Mar 26, 2015 — Technology is changing Predictive Fitness Analytics Technology has made it possible for billions of consumers to shrink the world down to bite-sized, accessible chunks of data. But the growing popularity of health and wellness programs, predictive fitness analytics, and wearable devices is motivating users to focus not only on the world around, but the world inside as well.

How to Use Predictive Analytics & Lead Scoring to Supercharge Your Sales Funnel

Thu, Feb 5, 2015 — It's time to add predictive analytics and lead scoring to your sales strategy tool belt. As I have discussed in my previous articles, digital marketing tools and technologies are transforming the way businesses connect with prospective and existing customers. Adoption of these technologies is key to maintaining and gaining competitive advantage.

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The Contrarian Brand Play: Why Right Now Is the Best Time to Invest in Brand

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