Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Vistage Chairs: Is Your Member’s Marketing Really Working? Ask These 5 Questions.

Tue, Aug 11, 2026 | Posted by Karen Hayward

Executive Takeaways

Most CEOs challenge every capital investment but can't say with confidence whether their marketing is working.
More leads isn't better marketing. Better customers are.
If sales and marketing are blaming each other, the CEO hasn't asked the right question.
The real measure isn't what marketing produced. It's what it changed about the future economics of the business.

How Predictive Fitness Analytics Can Better Health & Wellness Programs

Thu, Mar 26, 2015 — Technology is changing Predictive Fitness Analytics Technology has made it possible for billions of consumers to shrink the world down to bite-sized, accessible chunks of data. But the growing popularity of health and wellness programs, predictive fitness analytics, and wearable devices is motivating users to focus not only on the world around, but the world inside as well.

How to Use Predictive Analytics & Lead Scoring to Supercharge Your Sales Funnel

Thu, Feb 5, 2015 — It's time to add predictive analytics and lead scoring to your sales strategy tool belt. As I have discussed in my previous articles, digital marketing tools and technologies are transforming the way businesses connect with prospective and existing customers. Adoption of these technologies is key to maintaining and gaining competitive advantage.

Growth Insights for CEOs

Vistage Chairs: Is Your Member’s Marketing Really Working? Ask These 5 Questions.

Recent Posts

How Predictive Fitness Analytics Can Better Health & Wellness Programs

How to Use Predictive Analytics & Lead Scoring to Supercharge Your Sales Funnel

Stay up-to-date with the latest from Chief Outsiders