Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Part 5 of the series: A B2B CEO’s Guide to Navigating the COVID-19 Revenue Reality

Have you ever heard sales blame marketing for bad leads and marketing blame sales for not acting on the leads they give? Those are common complaints from both functions. And there are usually aspects of both sides of the coin that are accurate. In our last blog, you hopefully learned from the examples of two businesses that realigned certain responsibilities in a way that created greater cross-functional accountability for sales.

How Predictive Fitness Analytics Can Better Health & Wellness Programs

Thu, Mar 26, 2015 — Technology is changing Predictive Fitness Analytics Technology has made it possible for billions of consumers to shrink the world down to bite-sized, accessible chunks of data. But the growing popularity of health and wellness programs, predictive fitness analytics, and wearable devices is motivating users to focus not only on the world around, but the world inside as well.

How to Use Predictive Analytics & Lead Scoring to Supercharge Your Sales Funnel

Thu, Feb 5, 2015 — It's time to add predictive analytics and lead scoring to your sales strategy tool belt. As I have discussed in my previous articles, digital marketing tools and technologies are transforming the way businesses connect with prospective and existing customers. Adoption of these technologies is key to maintaining and gaining competitive advantage.

Growth Insights for CEOs

Lead Generation and Lead Management Across Sales and Marketing

Part 5 of the series: A B2B CEO’s Guide to Navigating the COVID-19 Revenue Reality

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How Predictive Fitness Analytics Can Better Health & Wellness Programs

How to Use Predictive Analytics & Lead Scoring to Supercharge Your Sales Funnel

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