Vistage Chairs: There's One Buyer Conversation Your CEOs Aren't Having

Vistage Chairs: There's One Buyer Conversation Your CEOs Aren't Having

Wed, Jun 10, 2026 | Posted by Karen Hayward

Executive Takeaways

  • Most CEOs misdiagnose why they lose deals — and it's costing them.
  • Buyers won't tell your salespeople the real reason. They'll tell a neutral third party.
  • The most common loss reasons are fixable — if you know what they actually are.
  • Insight without action is just a good conversation. Win/loss analysis turns it into revenue.

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