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The CEO's Role as Champion of the Unified GTM Operating Model
Tue, May 26, 2026 |
| Executive Takeaways |
| The CEO must be the architect and champion of the GTM model — not its operator. |
Can Your Product Be Easily Replaced?
Sun, Aug 12, 2012 — Have You Heard of Wally Pipp? Pipp was the first baseman for the New York Yankees in 1925. Folklore has it that on June 2 he asked to sit out the game because of a headache. The coach substituted Lou Gehrig, and that was the beginning of Gehrig’s streak of 2,130 consecutive games. What would happen to your product if it was replaced by a competitor, or worse, from another industry altogether?