Growth Insights for CEOs
Advice for CEOs on Growth and Scaling

AI Search is Here – And it’s Reshaping the Buyer Journey
Tue, Dec 16, 2025 | Posted by Carol Eversen
Part 1 of our four-part series exploring how AI search is transforming visibility, SEO, and digital strategy - and what CEOs need to do now to stay competitive.
| Executive Takeaways |
| Declining web traffic isn’t random - it’s a symptom of changing search behavior. AI search is already impacting over 25% of user journeys - and growing fast If you’re not being cited, you’re missing opportunities-period. |
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