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Featured Chief Outsider

A four-time Chief Marketing Officer and 15-year global advertising agency executive, Jim McDonald has deep experience working with a diverse span of consumer goods and services brands including: AT&T, Pizza Hut, Ford, Lincoln-Mercury, Chevron, Sprint, MSN, HP, The Westin Hotels, Gulf, IBM, Stouffer’s, Wurlitzer, Homart Malls, Compaq, RCA, and several Top 10 financial services organizations. His specialties include: brand architecture, strategy development, retail tactics, broadcast production, loyalty/CRM development, ethnic advertising, optimizing digital and traditional media, new product and promotions launches.