Co-Author of #1 Amazon Best Seller "The Growth Gears" and Co-Principal of Chief Outsiders since 2010, Pete Hayes possesses an impressive track record of success in global marketing, promotion, brand development and consulting. He has held executive marketing positions with Fortune 100 companies, managing $50 million budgets, and he has also played key executive management roles in helping startups grow from first steps to over $1 billion in revenue. He enjoys speaking to CEO Peer Boards as well as to Business Schools.
Before bringing his talents to Chief Outsiders, Hayes worked for semiconductor and processor innovator, AMD, where he redefined their immensely complex ingredient-branding model. As Global Vice President of Integrated Marketing, Hayes was responsible for channeling a $10 million budget to drive $5 billion in sales, providing programatic marketing support for product teams, global regions and corporate marketing. He had preceded this success with another as As Vice President of Strategic Services for SicolaMartin, a division of Young & Rubicam. At SicolaMartin Hayes delivered marketing consulting services to Fortune 500 companies and technology startups alike, pushing agency margins 50% higher than industry norms. He founded SicolaMartin’s interactive marketing unit, growing it into a multimillion-dollar firm boasting clients such as Dell, Motorola, 3M and IBM. Working directly with the CMO of Novell, Hayes and his team developed the OneNet strategy and execution plan that successfully re-established Novell’s future position with customers, channel partners and employees worldwide. Hayes also worked on technology brand development and marketing for Citrix, BMC Software, WRQ, iChat, PC Order, Artisoft, Blu-ray Disc Association, Sybase, Navision, and Freescale Semiconductor.
Prior to his years with SicolaMartin, Hayes served as Director of Marketing & Communications for IBM’s Personal Software Products division, where he drove the successful adoption of OS/2 Warp. As Vice President of Worldwide Marketing for E-Mu Systems, Hayes drove a re-positioning and product line extension strategy resulting in acquisition by Creative Technologies in 1993.
Hayes began his career as a systems engineer with IBM in the Data Processing Division. A specialist in retail banking systems and enterprise networking, he eventually joined the sales team, exceeding quota each year. Enamored with the promise of the IBM personal computer in 1982, Hayes joined start-up Businessland as general manager in Oakland, before he eventually became the corporate marketing executive supporting the growth of the company from $200M to $1.3 billion.
Hayes graduated from the University of California, Berkeley, with a B.Sc. degree in Industrial Engineering and Operations Research. During his senior year, he stretched his undergraduate degree by taking graduate courses in operations research and linear programming while working for the Department of Energy as a data analyst. His belief in the power of knowledge is also evident in his service on the board of Empact Africa, an organization dedicated to helping pastors encourage HIV/AIDS education and testing among their constituents.
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