Executive Marketing Positions                                                     Co-Author of The Growth Gears

  • Vice President, Global Integrated Marketing, Advanced Micro Devices (AMD)
  • Vice President, Strategic Services, SicolaMartin/Young & Rubicam
  • General Manager, SicolaMartin Interactive
  • Director, Global Marketing & Communications, IBM Personal Software Products
  • Vice President, Worldwide Marketing, E-Mu Systems
  • Director, Marketing & Communications, Businessland, Inc.


  • B.Sc. Industrial Engineering and Operations Research, University of California, Berkeley
  • School of Engineering, graduate studies in Operations Research and minor in Electrical Engineering & Computer Sciences


  • Helping mid-market technology and professional services businesses
  • Digital marketing, promotion strategy, brand development and consulting
  • Implementing business development and operations plans for healthy growth

Where Pete Can Help Your Business

  • Helping you plan and make use of a full range of marketing channels to achieve success
  • Turning your startup company or new marketing unit into a proven revenue generator
  • Developing and marketing your company brand
  • Establishing your company's position with customers, channel partners and employees

Success Stories

  • Channeled a $10 million budget to drive $5 billion in sales for AMD
  • Founded SicolaMartin’s interactive marketing unit, growing it into a multimillion-dollar firm boasting clients such as Dell, Motorola, 3M and IBM
  • Responsible for the successful adoption of OS/2 Warp for IBM's Personal Software Products division
  • Guided the growth of Businessland from $200 million to $1.3 billion


Pete Hayes Biography

Co-Author of #1 Amazon Best Seller "The Growth Gears" and Co-Principal of Chief Outsiders since 2010, Pete Hayes possesses an impressive track record of success in global marketing, promotion, brand development and consulting. He has held executive marketing positions with Fortune 100 companies, managing $50 million budgets, and he has also played key executive management roles in helping startups grow from first steps to over $1 billion in revenue. He enjoys speaking to CEO Peer Boards as well as to Business Schools.

Before bringing his talents to Chief Outsiders, Hayes worked for semiconductor and processor innovator, AMD, where he redefined their immensely complex ingredient-branding model. As Global Vice President of Integrated Marketing, Hayes was responsible for channeling a $10 million budget to drive $5 billion in sales, providing programatic marketing support for product teams, global regions and corporate marketing. He had preceded this success with another as As Vice President of Strategic Services for SicolaMartin, a division of Young & Rubicam. At SicolaMartin Hayes delivered marketing consulting services to Fortune 500 companies and technology startups alike, pushing agency margins 50% higher than industry norms. He founded SicolaMartin’s interactive marketing unit, growing it into a multimillion-dollar firm boasting clients such as Dell, Motorola, 3M and IBM. Working directly with the CMO of Novell, Hayes and his team developed the OneNet strategy and execution plan that successfully re-established Novell’s future position with customers, channel partners and employees worldwide. Hayes also  worked on technology brand development and marketing for Citrix, BMC Software, WRQ, iChat, PC Order, Artisoft, Blu-ray Disc Association, Sybase, Navision, and Freescale Semiconductor.

Prior to his years with SicolaMartin, Hayes served as Director of Marketing & Communications for IBM’s Personal Software Products division, where he drove the successful adoption of OS/2 Warp. As Vice President of Worldwide Marketing for E-Mu Systems, Hayes drove a re-positioning and product line extension strategy resulting in acquisition by Creative Technologies in 1993.

Hayes began his career as a systems engineer with IBM in the Data Processing Division. A specialist in retail banking systems and enterprise networking, he eventually joined the sales team, exceeding quota each year. Enamored with the promise of the IBM personal computer in 1982, Hayes joined start-up Businessland as general manager in Oakland, before he eventually became the corporate marketing executive supporting the growth of the company from $200M to $1.3 billion.

Hayes graduated from the University of California, Berkeley, with a B.Sc. degree in Industrial Engineering and Operations Research. During his senior year, he stretched his undergraduate degree by taking graduate courses in operations research and linear programming while working for the Department of Energy as a data analyst. His belief in the  power of knowledge is also evident in his service on the board of Empact Africa, an organization dedicated to helping pastors encourage HIV/AIDS education and testing among their constituents.