HOUSTON, TX – November X, 2019 –You might wonder why successful online retailers, such as Warby Parker and Google, have opened physical stores. Even Amazon plans to open its first New York City bookstore in Manhattan’s Time Warner Center.
At first blush, it may be hard to understand why a company that has been selling directly online―with the advantages of low overhead, centralized or regional inventory centers, and few customer-facing personnel―would enter the world of expensive mall rents, and often low-wage, high turnover employees. But there are some real opportunities of having a physical presence that, for some companies, outweigh the costs.
Read Beth VanStory's full article at Digital Commerce 360 website.
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Topics: Press Release, Consumer Goods & Retail11.1.2019