News & Press Releases

Atul Minocha

Atul is a Chief Outsiders Partner and CMO. He helps growth and medium sized companies achieve their goals and aspirations with cost effective and efficient marketing programs. His experience with start-ups and established companies spans a wide variety of industries, including technology, SaaS, automotive, industrial machinery, healthcare, medical equipment and devices, hospitality, clean energy, financial services and hedge funds. He is currently the Professor of Practice at Hult International Business School and teaches at their San Francisco, Dubai and London campuses.

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Veteran SaaS and FinTech Sales Leader to Accelerate Global Sales for Chief Outsiders Clients

2.13.2026 | Posted by The Chief Outsider

With a track record of sales achievement across all sizes of companies, financial institutions and SaaS companies, Calvin Steinhoff joins Chief Outsiders as a fractional CSO to Grow Sales for SaaS and FinTech Clients.

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American Marketer: How social media marketing could hurt your business

6.8.2022 — Without the right positioning and messaging, it might be a complete waste of time and money – and actually do more harm than good. Read the Article here.

YFS Magazine: 8 Marketing Mistakes to Avoid at All Costs

3.1.2022 — Do you ever feel like you’re spending money like crazy on marketing and getting little or nothing in return? Read the Article here.

StartupNation: Social Media Marketing: How It Could Hurt Your Business

10.20.2021 — The following is excerpted from “Lies, Damn Lies, and Marketing: Separate Fact From Fiction and Drive Growth” by Atul Minocha. Read the Article here.

Authority Magazine: 5 Non-Intuitive Ways To Grow Your Marketing Career

10.7.2021 — "Let not zeroes at the end of one’s income or net worth drive behavior." Chief Outsiders' Atul Minocha recently took part in a Q&A with Kate Spatz for Authority Magazine. As part of the series, Spatz interviews marketing professionals to give entrepreneurs and marketers an inside look at proven strategies others might also be able to leverage to grow their business or career. Read the full article here.

Wiring Harness News: 4 Ways Industrial Manufacturing Companies Can Recover from COVID-19

10.5.2020 — When the pandemic first hit, the industrial manufacturing sector was changing daily. Now, at the start of the recovery phase, the whole industry is adapting. Read the Article here.

OEM Off-Highway: 4 Ways Industrial Manufacturing Companies can Recover from COVID-19

7.24.2020 — Manufacturers should refocus their business tactics to aid recovery after the disruptions and challenges caused by the COVID-19 pandemic.

Forbes: Developing An Effective Customer Journey Map: 16 Tips For Sales Pros

7.7.2020 — The buying behavior of a customer forms one of the most crucial pieces of knowledge for business development professionals. In business, the goal is to anticipate the consumer's desire and then use that to sell them a product or service. The best way to do this is to develop a customer journey map.

Forbes: Reimagining And Retooling: How To Get Ready For The 'New Normal'

6.12.2020 — Atul Minocha, Partner at Chief Outsiders, helps B2B firms find their marketing mojo & put growth in high gear. Also teaches at Hult San Francisco & Dubai.

Forbes: Purpose, Repurpose And Re-Imagine: How Leaders Can Overcome Crises

5.22.2020 — Atul Minocha, a Partner at Chief Outsiders, helps B2B firms find their marketing mojo & put growth in high gear. Also teaches at Hult San Francisco & Dubai.