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The Chief Outsider
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Seasoned Marketing Operating Executive to Drive Revenue Growth and Value Creation for Chief Outsiders Clients
Driving digital transformation, AI-enabled marketing, and brand reinvention, for healthcare, financial services, and technology companies, Stephen Cassell joins Chief Outsiders as a fractional CMO.
Edtech, Digital, Direct to Consumer Marketing Leader Tom McCarty is the Latest Fractional CMO at Chief Outsiders
9.29.2021 — McCarty drives profitable growth through strategic analysis, collaborative decision making and disciplined execution with an emphasis on digital marketing
Industrial and Technology Marketing Leader Thomas Park is the Latest Fractional CMO at Chief Outsiders
9.8.2021 — Park works with B2B industrial, technology, and SaaS companies to unlock EBITDA and topline growth
Accomplished Industrial and B2B Chief Marketer Maureen Quirk Joins Chief Outsiders
8.17.2021 — Quirk’s diverse portfolio of senior leadership success includes professional services, industrial, wholesale and hospitality
Innovative Financial Services Marketer Ken Murray Joins Chief Outsiders’ Team of Fractional Chief Marketing Officers
8.9.2021 — Murray works with B2B and B2C financial services and other companies to build enterprise value and accelerate growth
Demand for Growth-Oriented CMOs Accelerates Through COVID-19, Into Post-Pandemic Landscape
7.29.2021 — Nation’s Leading Fractional CMO Group Grows More Than 57% YOY
CMO Council Releases C-Suite Scorecard of Marketing Effectiveness
6.15.2021 — HOUSTON, TX – June 15, 2021 –While revenue and sales growth rank as management’s top mandate for marketers, CMOs will be more than happy with grades received in a new C-Suite Scorecard of marketing value and effectiveness released in a report today by the Chief Marketing Officer (CMO) Council. Report is available for download at https://cmocouncil.org/thought-leadership/reports/c-suite-scorecard Marketing teams scored highly in a rating of 2020 performance, and most senior executives report a close level of collaboration and alignment with the marketing organization in their different areas of responsibility and functional focus. Not surprisingly, management in large and smaller enterprises differ in their views of marketing development needs, operational requirements, role and value in their organizations.
Manufacturing Technology Insights: Diversification - The Big Growth Drive for Manufacturers
4.22.2021 — Read about a few reasons why you need a growth roadmap for your manufacturing business. Read the Full Article here.
Minneapolis/St. Paul Business Journal | Diversification: The big growth driver
4.7.2021 — The experiences of businesses during the past couple of recessions should make diversification a high priority. Read about some best practices. Read the full Article here.
Digital Marketing Leader Michael Morrison Rejoins Chief Outsiders
4.7.2021 — SaaS, financial services, and healthcare expert has rejoined the “Executives-as-a-Service” firm