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Recent Posts
Chief Outsiders Promotes Marketing and Growth Leader, Anka Twum-Baah, to Area Managing Partner
Nation’s largest provider of Fractional Executive services to grow mid-market companies promotes Partner & CMO with a strong track record of business transformation and client success to Area Managing Partner
CMO Council: Gaps + Holes in Marketing Teams Impact Business Performance
3.23.2021 — A joint study from Chief Outsiders and the CMO Council, entitled Scaling the Value of the CMO, was released today. According to the study, over half of marketing leaders surveyed worldwide concede they are struggling to effectively execute multi-channel campaigns on both a global and local level. The study uncovers gaps, holes and deficiencies across key functional areas in the office of the CMO. As a result, an overwhelming 86 percent of senior marketers believe lack of leadership depth and capabilities has resulted in missed revenue, growth and customer acquisition opportunities. Read the full Article here.
Tactics Magazine: Top 5 Ways Small Retailers Can Beat Amazon
3.18.2021 — Retailers will increasingly use direct-to-consumer (DTC) to challenge Amazon’s dominance. But while DTC can be effective, companies must look at multiple go-to-market channels in order to be successful. With the right approach, tools, and technology, retailers can find success. Read the full Article here.
2021 CMO Survey: Market Trends, Growth Insights from Fortune 500 Leaders
2.23.2021 — CMOs Who’ve Led Over 1,100 Companies Positive on Accelerating Economy, Opportunities for Growth
Minneapolis/St. Paul Business Journal: Content is your digital fuel
2.18.2021 — What makes a high-performing website? Effective content. Read the full Article here.
Chief Outsiders Welcomes Manufacturing Marketing Leader Rob Godlewski to its Team of Fractional Chief Marketers
2.4.2021 — Godlewski helps SMB manufacturing companies achieve market leadership by deploying omni-channel marketing and sales strategies
Strategic Digital Marketing and Customer Acquisition Leader Mike Rosenberg Joins Chief Outsiders
2.4.2021 — Rosenberg brings direct response, product development, sales leadership and branding experience to SMB and mid-market business clients
Acclaimed Omni-Channel Marketer Gary Stockman Joins the Team of Fractional CMOs at Chief Outsiders
2.2.2021 — Stockman is steeped in experience in growth and brand-building, with a track record of helping companies pivot their business to capture new opportunities
Manufacturing Technology Insights: 2021 Innovations: Time to Bring Operational Excellence to your Go-to-Market Programs
1.28.2021 — The best manufacturing business leaders believe in continuous improvement involving process automation and deployment of more effective technology.
TotalRetail: How Retailers Can Win Big by Embracing the Digital Consumer
1.18.2021 — What matters to consumers in 2021 is financial security, health, safety, and — especially as working from home becomes the norm — comfort. Retailers that embrace these consumer trends will be the big winners in 2021. Read the full Article here.