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The Chief Outsider
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Veteran SaaS and FinTech Sales Leader to Accelerate Global Sales for Chief Outsiders Clients
With a track record of sales achievement across all sizes of companies, financial institutions and SaaS companies, Calvin Steinhoff joins Chief Outsiders as a fractional CSO to Grow Sales for SaaS and FinTech Clients.
Recent Posts

Healthcare Business Today: Communication is Key for Healthcare Marketers in 2022
3.17.2022 — Recent surveys among healthcare marketers have proven that there will be a marked focus on staffing and flexible talent models, as well as optimization of the patient experience and the technology we rely on. Read the Full Article here.

Chief Outsiders Adds 100th CMO
3.8.2022 — Major Milestone Reflects Growing Demand for Fractional Model

3rd Annual Survey: CMOs Increasingly Being Tapped to Lead Growth in Difficult Business Environment in 2022
3.2.2022 — Pandemic Fallout Created Both Opportunities, Challenges for CMOs
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SaaS, Technology and Healthcare Executive Sajal Sahay is the Newest CMO at Chief Outsiders
2.15.2022 — Sahay adds C-level product marketing & demand generation bandwidth to the rapidly growing fractional CMO firm
Modern Restaurant Management: How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic
2.1.2022 — Though there are plenty of customers who will continue to enjoy restaurant delivery—as it’s become ingrained in our weekly way of life—the off-premises’ percentage of sales is likely to slide. Find out what marketers of fast casuals can do to bring people back to their brick-and-mortar locations. Read the Full Article here.

GlobalTrade: SaaS Marketing in 2022: Maturation and More Responsibility
1.19.2022 — Our world of remote work and tech disruption will continue to be key growth drivers for the SaaS industry. Read the Full Article here.

Healthcare Business Today: Healthcare’s Most Ignored Value Driver: Brand Strategy
1.19.2022 — Healthcare startups and franchisors are aggressively branding patient experience to accelerate growth and take market share. Read the Full Article here.

New Fractional CMO William Collins Prescribes Data-Driven Decision-making Strategies to Foster Client Successes
10.27.2021 — Collins is the latest experienced CMO to join Chief Outsiders, the nation’s leading “Executives-as-a-Service firm

Young Upstarts: How To Find Top Talent In A WFH World
10.20.2021 — The impact of work from home and the rapid adoption of technologies like Zoom and MS Teams that made it possible have led to significant hiring challenges. Read how to source and retain talent. Read the Full Article here.