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News & Press Releases
The Chief Outsider
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Technology and B2B Marketing Executive Joins Chief Outsiders to Accelerate Client Revenue Growth
Brian Vail builds and scales modern marketing teams that align brand, demand generation, and digital strategy to drive client revenue growth as a Chief Outsiders fractional CMO.
Ad Age: What Taco Bell's Surprise Mexican Pizza Sellout Says About Marketing and the Supply Chain
6.3.2022 — An elaborately staged reintroduction got a plot twist when demand overwhelmed supply, leaving the chain red-faced but richer. Read the Article here.
Young Upstarts: The Innovator’s Dilemma – Should Companies Be Quick Or Correct?
5.11.2022 — Innovation is the lifeblood of growth in any industry or channel. Companies with high levels of innovation do better over time than companies that do not have it. So how to address the Innovator’s Dilemma? Is it one or the other? Read the Article here.
YFS Magazine: This Is How Successful Marketers Harness First-Party Data
4.22.2022 — Smart marketers know there is tremendous power in harnessing first-party data, as this data is unique to your business, data that you direct, collect, and own. Read the Article here.
Award-Winning Marketing Executive Erika Rosenthal Joins Chief Outsiders
4.12.2022 — Noted Healthcare, SaaS and BioTech Marketing Officer has a keen focus on venture capital and private equity marketing objectives and growth strategies.
CPG, Retail Chief Marketing Officer Maile Buker Joins Chief Outsiders
3.29.2022 — Buker has built go-to-market strategies for PepsiAmericas, Timberland, Nike, and Hannaford Supermarkets
Today's Medical Developments: Do you have a growth plan for 2022?
3.17.2022 — How the manufacturing sector can turn the tide of COVID to achieve growth in 2022. Read the Full Article here.
Healthcare Business Today: Communication is Key for Healthcare Marketers in 2022
3.17.2022 — Recent surveys among healthcare marketers have proven that there will be a marked focus on staffing and flexible talent models, as well as optimization of the patient experience and the technology we rely on. Read the Full Article here.
Chief Outsiders Adds 100th CMO
3.8.2022 — Major Milestone Reflects Growing Demand for Fractional Model
3rd Annual Survey: CMOs Increasingly Being Tapped to Lead Growth in Difficult Business Environment in 2022
3.2.2022 — Pandemic Fallout Created Both Opportunities, Challenges for CMOs