Technology marketing often lays a trap for entrepreneurs: you are not selling technology but a solution to a known problem. Your customers relate to your product as a solution to their problems. The enabling or underlying technology (e.g., Artificial Intelligence) you use to solve their problem is less exciting and will not resonate. Stay focused on your customers’ problems and communicate in a language they understand.
An international marketing executive with more than 25 years of diverse and measurable success, Tim differentiates companies and new technologies for optimum growth and maximum ROMI. With a broad knowledge of marketing strategy and tactics spanning retailtech, fintech, medtech, cybertech and other sectors, he builds programs and processes dedicated to driving measurable bottom-line results, on-time and on-budget. A specialist in positioning strategy and messaging, Tim engineers strategy with a customer focus to connect brands in a meaningful way and deliver a unified and compelling value proposition.