Authority Magazine: Making Something From Nothing: Tim Manning of Chief Outsiders On How To Go From Idea To Launch

Technology marketing often lays a trap for entrepreneurs: you are not selling technology but a solution to a known problem. Your customers relate to your product as a solution to their problems. The enabling or underlying technology (e.g., Artificial Intelligence) you use to solve their problem is less exciting and will not resonate. Stay focused on your customers’ problems and communicate in a language they understand.