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Accomplished Financial Services Marketing Leader to Drive Growth for Chief Outsiders Clients
Tom Arduino, a senior marketing executive with 20 years B2B and B2C experience to make big things happen for FinTech, SaaS, and digital payments clients as a Chief Outsiders fractional CMO.
Wall Street Journal: Companies, Top Marketers See Value in Part-Time ‘Fractional’ CMO Jobs
6.29.2022 — The pandemic has accelerated demand for fractional marketing leaders due to a wider acceptance of remote work and senior marketers’ desire for more flexible schedules, experts said. Read the Article here.
Chief Marketing Officer Tim Manning Brings SaaS, Technology Go-to-Market Insights to Chief Outsiders
6.27.2022 — Manning works with CEOs at technology and SaaS companies to build and lead high-performing teams
Quality Digest: Focus on Digital Marketing: A Holistic Approach
6.15.2022 — How can you possibly know what media mix, content, and digital tools will ensure a place at the top of your market category? At Chief Outsiders, we recommend the concept of a deep-dive digital assessment to determine how a conceptual digital strategy stacks up to those of your competitors. Read the Article here.
American Marketer: How social media marketing could hurt your business
6.8.2022 — Without the right positioning and messaging, it might be a complete waste of time and money – and actually do more harm than good. Read the Article here.
Ad Age: What Taco Bell's Surprise Mexican Pizza Sellout Says About Marketing and the Supply Chain
6.3.2022 — An elaborately staged reintroduction got a plot twist when demand overwhelmed supply, leaving the chain red-faced but richer. Read the Article here.
Ad Age: The 'Fractional CMO' - Inside the Rise of Marketing Gigs that are Short by Design
6.3.2022 — As disruption contributes to high turnover among marketers, companies are turning to CMOs-for-hire—but some people are uneasy about how it all got to this. Read the Article here.
Young Upstarts: The Innovator’s Dilemma – Should Companies Be Quick Or Correct?
5.11.2022 — Innovation is the lifeblood of growth in any industry or channel. Companies with high levels of innovation do better over time than companies that do not have it. So how to address the Innovator’s Dilemma? Is it one or the other? Read the Article here.
Digital Media Marketing Executive Amy Loesch is the Latest Chief Marketing Officer to Join Chief Outsiders
5.4.2022 — Loesch has particular expertise in technology, consumer, media/entertainment and subscription services
YFS Magazine: This Is How Successful Marketers Harness First-Party Data
4.22.2022 — Smart marketers know there is tremendous power in harnessing first-party data, as this data is unique to your business, data that you direct, collect, and own. Read the Article here.