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News & Press Releases
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Seasoned Marketing Operating Executive to Drive Revenue Growth and Value Creation for Chief Outsiders Clients
Driving digital transformation, AI-enabled marketing, and brand reinvention, for healthcare, financial services, and technology companies, Stephen Cassell joins Chief Outsiders as a fractional CMO.
Ad Age: Canned Cocktails are the Drink of the Summer - Behind the Surge and Marketing Fueling it
7.22.2022 — The strategy behind the new wave of portable cocktails and spirit-based seltzers, from canned Jack & Coke to the Dirty Shirley. Chief Outsiders Fractional CMO Stuart Foster comments on this trend. Read the Article here.
Chief Marketing Officer Carol Franczek Joins the Team of Fractional Marketers at Chief Outsiders
7.21.2022 — Franczek is noted for working with CEOs at healthcare, beauty, food, household products, retail, and e-commerce companies to deliver transformational growth
YFS Magazine: 3 Ways Entrepreneurs Can Fight Record-High Inflation
7.13.2022 — Business leaders must understand the context of today's rising inflation to navigate the current inflationary period successfully. Read the Article here.
Wall Street Journal: Companies, Top Marketers See Value in Part-Time ‘Fractional’ CMO Jobs
6.29.2022 — The pandemic has accelerated demand for fractional marketing leaders due to a wider acceptance of remote work and senior marketers’ desire for more flexible schedules, experts said. Read the Article here.
Quality Digest: Focus on Digital Marketing: A Holistic Approach
6.15.2022 — How can you possibly know what media mix, content, and digital tools will ensure a place at the top of your market category? At Chief Outsiders, we recommend the concept of a deep-dive digital assessment to determine how a conceptual digital strategy stacks up to those of your competitors. Read the Article here.
American Marketer: How social media marketing could hurt your business
6.8.2022 — Without the right positioning and messaging, it might be a complete waste of time and money – and actually do more harm than good. Read the Article here.
Ad Age: What Taco Bell's Surprise Mexican Pizza Sellout Says About Marketing and the Supply Chain
6.3.2022 — An elaborately staged reintroduction got a plot twist when demand overwhelmed supply, leaving the chain red-faced but richer. Read the Article here.
Ad Age: The 'Fractional CMO' - Inside the Rise of Marketing Gigs that are Short by Design
6.3.2022 — As disruption contributes to high turnover among marketers, companies are turning to CMOs-for-hire—but some people are uneasy about how it all got to this. Read the Article here.
Young Upstarts: The Innovator’s Dilemma – Should Companies Be Quick Or Correct?
5.11.2022 — Innovation is the lifeblood of growth in any industry or channel. Companies with high levels of innovation do better over time than companies that do not have it. So how to address the Innovator’s Dilemma? Is it one or the other? Read the Article here.