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Grit Daily: How to Build a Loyal Customer Base in 2023
Posted by Adriana Lynch
Area Managing Partner & CMO Adriana Lynch shares how to build a loyal customer base in the new year.
Topics: News
11.18.2022Featured Chief Outsider
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Adriana Lynch
Strategy and brand management leader Adriana Lynch has more than 20 years of global experience in the consumer products, healthcare, skin care, leisure, hospitality, and food industries. She joins Chief Outsiders as a fractional CMO after serving in roles as Director of Strategic Brand Management at The Walt Disney Corporation, VP of Family Meals and Multicultural Marketing at ConAgra Foods, and CEO of the HearAid Foundation. Her brand positioning and international experience led her to work with well-known brands such as Pillsbury, Haagen-Dazs, and Disneyland Resort, where she utilized her deep knowledge of Latin culture, cultural consumer needs, and consumer behavior to move into new markets, launch new products, and maximize revenues. Lynch is a Harvard Business School graduate and speaks fluent English, Spanish, and Portuguese.
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