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Chief Outsiders Promotes Marketing and Growth Leader, Anka Twum-Baah, to Area Managing Partner
Nation’s largest provider of Fractional Executive services to grow mid-market companies promotes Partner & CMO with a strong track record of business transformation and client success to Area Managing Partner
American Marketer: 5 laws of post-pandemic financial recovery
6.18.2020 — The economic fallout of COVID-19 is forcing companies of all stripes to master the art of the turnaround.
Promotion World: Why Businesses Must Act Digital - Before It’s Too Late
6.16.2020 — Sometimes businesses neglect marketing initiatives that will benefit them long term for the sake of doing what’s most expedient. And unpredictable events, like the current COVID-19 virus pandemic, make it painfully clear that we must prioritize digital initiatives so they are in place when we need them most.
Forbes: Reimagining And Retooling: How To Get Ready For The 'New Normal'
6.12.2020 — Atul Minocha, Partner at Chief Outsiders, helps B2B firms find their marketing mojo & put growth in high gear. Also teaches at Hult San Francisco & Dubai.
Retail Customer Experience: The 7 Rs of resiliency programs
6.9.2020 — The COVID-19 crisis is changing the economy in extraordinary and unexpected ways. But private equity firms can help their portfolio companies take some crucial steps in weathering the storm, and recovering when the clouds lift.
Forbes: Purpose, Repurpose And Re-Imagine: How Leaders Can Overcome Crises
5.22.2020 — Atul Minocha, a Partner at Chief Outsiders, helps B2B firms find their marketing mojo & put growth in high gear. Also teaches at Hult San Francisco & Dubai.
Xeicon: Survey: Problem-Solving Is Great, But Making Money Is Better
5.20.2020 — A look at the conclusions from “Market Trends 2020,” a new report from Chief Outsiders, a network of top CMOs. The bottom line: We have become accustomed to marketing being driven by buzzwords like “customer engagement” and “focus on the customer,” but those things now must be tied to real, measurable company growth.
1851: How Business Leaders Should Guide Recovery Right Now
5.20.2020 — There’s still no end date in sight for the COVID-19 crisis, and leaders to implement long-term plans for recovery.
ABF Journal: Private Equity Investors Emphasize Importance of Commercial Engine
5.15.2020 — According to a survey from the New York Chapter of ACG and Chief Outsiders, 60% of surveyed private equity firms consider the commercial engines of their port cos as important as other elements with as the supply chain and liquidity.
Rental Management Magazine: How to Avoid Random Acts of Recovery
5.14.2020 — When we begin to see a turn in the coronavirus (COVID-19) pandemic, the most important responsibility for business leaders will be to prepare a game plan towards full recovery.