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News & Press Releases
Featured Post
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Veteran SaaS and FinTech Sales Leader to Accelerate Global Sales for Chief Outsiders Clients
With a track record of sales achievement across all sizes of companies, financial institutions and SaaS companies, Calvin Steinhoff joins Chief Outsiders as a fractional CSO to Grow Sales for SaaS and FinTech Clients.
Retail Customer Experience: 6 steps for retailers in this crisis and the next
6.24.2020 — Ed Valdez shares six steps and additional strategies that retailers should use to lead their business through the COVID-19 and economic crisis.
Jeff Loeb Rejoins Chief Outsiders to Help SaaS, Cloud and Technology Companies Build Growth Engines and Accelerate Revenue
6.22.2020 — Chief Marketing Officer and Go-to-Market expert returns to leading “Executives-as-a-Service” consulting firm
Authority Magazine: How To Survive And Thrive During A Time Of Crisis; 5 Lessons I Learned From My Military Experience
6.18.2020 — In this interview series, we are exploring the subject of dealing with crisis and how to adapt and overcome. The context of this series is the physical and financial fallout that resulted from the COVID 19 pandemic. Crisis management is one characteristic that many successful leaders share in common, and in many cases, it is the most important trait necessary to survive and thrive in today’s complex market.
American Marketer: 5 laws of post-pandemic financial recovery
6.18.2020 — The economic fallout of COVID-19 is forcing companies of all stripes to master the art of the turnaround.
Promotion World: Why Businesses Must Act Digital - Before It’s Too Late
6.16.2020 — Sometimes businesses neglect marketing initiatives that will benefit them long term for the sake of doing what’s most expedient. And unpredictable events, like the current COVID-19 virus pandemic, make it painfully clear that we must prioritize digital initiatives so they are in place when we need them most.
Forbes: Reimagining And Retooling: How To Get Ready For The 'New Normal'
6.12.2020 — Atul Minocha, Partner at Chief Outsiders, helps B2B firms find their marketing mojo & put growth in high gear. Also teaches at Hult San Francisco & Dubai.
Retail Customer Experience: The 7 Rs of resiliency programs
6.9.2020 — The COVID-19 crisis is changing the economy in extraordinary and unexpected ways. But private equity firms can help their portfolio companies take some crucial steps in weathering the storm, and recovering when the clouds lift.
Forbes: Purpose, Repurpose And Re-Imagine: How Leaders Can Overcome Crises
5.22.2020 — Atul Minocha, a Partner at Chief Outsiders, helps B2B firms find their marketing mojo & put growth in high gear. Also teaches at Hult San Francisco & Dubai.
Xeicon: Survey: Problem-Solving Is Great, But Making Money Is Better
5.20.2020 — A look at the conclusions from “Market Trends 2020,” a new report from Chief Outsiders, a network of top CMOs. The bottom line: We have become accustomed to marketing being driven by buzzwords like “customer engagement” and “focus on the customer,” but those things now must be tied to real, measurable company growth.