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News & Press Releases
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Consumer Marketing Executive Joins Chief Outsiders to Drive Client Revenue Growth and Deliver Successful Exits
With 20 years of P&L leadership, Nando Zucchi partners with CEOs to build brands that win in the market and drive measurable financial results as a fractional CMO.
Forbes: Developing An Effective Customer Journey Map: 16 Tips For Sales Pros
7.7.2020 — The buying behavior of a customer forms one of the most crucial pieces of knowledge for business development professionals. In business, the goal is to anticipate the consumer's desire and then use that to sell them a product or service. The best way to do this is to develop a customer journey map.
CEO Recovery Insights: Expectations & Strategies for the Mid-Market Comeback
7.6.2020 — Chief Outsiders surveys 172 CEOs of mid and lower mid-market businesses to understand CEO expectations on timing and impact of recovery.
Sales Tech Star: The Key To Post-Crisis Communications: Offense
7.3.2020 — As COVID-19 evolves, companies must proactively approach their communication strategy while aligning with their brand’s purpose.
The Hollywood Times: 4 Rules of Marketing in a Time of Recovery
6.25.2020 — The travel, hospitality and entertainment industries have been severely impacted by the pandemic but companies are slowly starting to re-open for business. It's an unprecedented time and one of the major underlying sentiments is fear.
Retail Customer Experience: 6 steps for retailers in this crisis and the next
6.24.2020 — Ed Valdez shares six steps and additional strategies that retailers should use to lead their business through the COVID-19 and economic crisis.
Jeff Loeb Rejoins Chief Outsiders to Help SaaS, Cloud and Technology Companies Build Growth Engines and Accelerate Revenue
6.22.2020 — Chief Marketing Officer and Go-to-Market expert returns to leading “Executives-as-a-Service” consulting firm
Authority Magazine: How To Survive And Thrive During A Time Of Crisis; 5 Lessons I Learned From My Military Experience
6.18.2020 — In this interview series, we are exploring the subject of dealing with crisis and how to adapt and overcome. The context of this series is the physical and financial fallout that resulted from the COVID 19 pandemic. Crisis management is one characteristic that many successful leaders share in common, and in many cases, it is the most important trait necessary to survive and thrive in today’s complex market.
American Marketer: 5 laws of post-pandemic financial recovery
6.18.2020 — The economic fallout of COVID-19 is forcing companies of all stripes to master the art of the turnaround.
Promotion World: Why Businesses Must Act Digital - Before It’s Too Late
6.16.2020 — Sometimes businesses neglect marketing initiatives that will benefit them long term for the sake of doing what’s most expedient. And unpredictable events, like the current COVID-19 virus pandemic, make it painfully clear that we must prioritize digital initiatives so they are in place when we need them most.