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News & Press Releases
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Consumer Marketing Executive Joins Chief Outsiders to Drive Client Revenue Growth and Deliver Successful Exits
With 20 years of P&L leadership, Nando Zucchi partners with CEOs to build brands that win in the market and drive measurable financial results as a fractional CMO.
Retail Customer Experience: The 7 Rs of resiliency programs
6.9.2020 — The COVID-19 crisis is changing the economy in extraordinary and unexpected ways. But private equity firms can help their portfolio companies take some crucial steps in weathering the storm, and recovering when the clouds lift.
Forbes: Purpose, Repurpose And Re-Imagine: How Leaders Can Overcome Crises
5.22.2020 — Atul Minocha, a Partner at Chief Outsiders, helps B2B firms find their marketing mojo & put growth in high gear. Also teaches at Hult San Francisco & Dubai.
Xeicon: Survey: Problem-Solving Is Great, But Making Money Is Better
5.20.2020 — A look at the conclusions from “Market Trends 2020,” a new report from Chief Outsiders, a network of top CMOs. The bottom line: We have become accustomed to marketing being driven by buzzwords like “customer engagement” and “focus on the customer,” but those things now must be tied to real, measurable company growth.
1851: How Business Leaders Should Guide Recovery Right Now
5.20.2020 — There’s still no end date in sight for the COVID-19 crisis, and leaders to implement long-term plans for recovery.
ABF Journal: Private Equity Investors Emphasize Importance of Commercial Engine
5.15.2020 — According to a survey from the New York Chapter of ACG and Chief Outsiders, 60% of surveyed private equity firms consider the commercial engines of their port cos as important as other elements with as the supply chain and liquidity.
Rental Management Magazine: How to Avoid Random Acts of Recovery
5.14.2020 — When we begin to see a turn in the coronavirus (COVID-19) pandemic, the most important responsibility for business leaders will be to prepare a game plan towards full recovery.
Forbes: Why Fractional Marketing Leaders Are Increasingly Attractive To Companies
5.14.2020 — Art Saxby, CEO of Chief Outsiders, talks about the role of the Fractional CMO, why it is becoming increasingly attractive for companies, and why marketers need to think early on about the bigger picture of their company.
ACG-NY and Chief Outsiders Take the Pulse of Private Equity Investors
5.13.2020 — Report entitled “The Great Commercial Engine Restart: Private Equity views as we prepare to exit lockdown” released this week.
ACG Media: Marketing Now Centerpiece of Recovery Strategy
5.12.2020 — Chief Outsiders Founder and CEO, Art Saxby, discusses how the current crisis is changing the role of portfolio company executives, including chief marketing officers.