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News & Press Releases
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Consumer Marketing Executive Joins Chief Outsiders to Drive Client Revenue Growth and Deliver Successful Exits
With 20 years of P&L leadership, Nando Zucchi partners with CEOs to build brands that win in the market and drive measurable financial results as a fractional CMO.
Today's Restaurant: How Should Restaurants Deal with Coronavirus Consequences
3.23.2020 — The Coronavirus is already affecting the economy, at least in the short term, with cancelled events, cruises and decreased visitors to retail stores. And for restaurants, this crisis is especially looming given the industry’s dependence on foot traffic and forced closure by some cities.
Empowering Pumps & Equipment: How Manufacturers Can Secure Supply Chains and Be Part of the Solution to the Coronavirus Crisis
3.23.2020 — It’s no surprise that the coronavirus is impacting manufacturing, with production site shutdowns and travel and meeting restrictions. In fact, last month, IHS Markit estimated that manufacturing was the third most impacted industry, behind wholesale and services.
Luxury Daily: How to inoculate your business against an economic slowdown with high-leverage marketing
3.20.2020 — As the COVID-19 virus spreads and causes economic disruptions and unintended consequences in almost every industry, what marketing programs could you implement with little investment, short time-to-market, and an ability to generate additional revenue?
Grit Daily: Can Your Business Thrive Despite the Economic Challenge of Coronavirus?
3.18.2020 — 2020 is turning out to be a mild period of softening likely followed by accelerated growth by year’s end. But the impact of the coronavirus could extend that softening and in an extreme scenario, even lead some markets in to a full blown recession. Although you won’t hear this via most news-worthy mediums, unbiased sources believe this to be the case.
Canadian Pizza Magazine: How should restaurants deal with coronavirus consequences?
3.18.2020 — The coronavirus is already affecting the economy, at least in the short term, with cancelled events, cruises and decreased visitors to retail stores. And for restaurants, this crisis is especially challenging given the industry’s dependence on foot traffic and forced closure by some provinces and cities.
Chief Outsiders Welcomes Blue-Chip CMO Per Ohstrom to its Team of Fractional Chief Marketers
3.18.2020 — Ohstrom works with mid-size to large private and PE-led industrial companies to create and execute strategies for profitable growth
Yahoo!Life: Can Your Business Thrive Despite Economic Challenges Like Coronavirus?
3.18.2020 — Before the appearance of the coronavirus, it was easy to believe that the cash will just keep on flowing. But now the alarming news regarding the spread of the coronavirus and its impact on the economy could easily create the opposite effect, an acceptance that the markets are out of control and the bottom is about to fall out.
Canadian SME Online: Growth Oriented Marketing Begins with Strategy
3.13.2020 — Over-Reliance on Traditional Sales Techniques Are Hurting the Bottom Line
Modern Healthcare: Hospitals balance disclosure and privacy as COVID-19 spreads
3.12.2020 — Hospitals weigh these decisions as they toe a fine line between disclosing accurate information, complying with privacy laws and not inciting fear.