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News & Press Releases
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Entrepreneurial Consumer Brand Executive Joins Chief Outsiders to Drive Client Revenue Growth
Fernando Herrera reinvents challenger and legacy consumer products brands to drive client revenue growth, P&L performance, and marketing ROI as a Chief Outsiders fractional CMO.
Canadian SME Online: Growth Oriented Marketing Begins with Strategy
3.13.2020 — Over-Reliance on Traditional Sales Techniques Are Hurting the Bottom Line
Modern Healthcare: Hospitals balance disclosure and privacy as COVID-19 spreads
3.12.2020 — Hospitals weigh these decisions as they toe a fine line between disclosing accurate information, complying with privacy laws and not inciting fear.
Branding Guru Aurora Toth Joins Chief Outsiders’ Team of Fractional CMOs
3.12.2020 — Toth has fostered brand connectivity for a variety of B2B and B2C enterprises
Luxury Daily: Embrace the new 4Ps: Evolution of the 2020 consumer
1.30.2020 — Embracing the new 4Ps and the evolution of the 2020 consumer.
Pumps and Systems: Bring operational excellence to sales and marketing.
1.8.2020 — What are the larger issues as manufacturers plan for 2020 and how can manufacturers proactively plan for success? Here are six areas of evolution that will impact business performance next year.
Yahoo! Lifestyle: Marketing in a Sea of Tariffs
1.7.2020 — With the tug-of-war between the U.S. and China continuing to threaten businesses by imposing stiff tariffs on products, many continue to worry about their future. This is especially true for manufacturers as they tend to get hit the hardest by tariffs — more so than retailers who are the conduit to the consumer unless you are selling direct.
Retail IT Insights: 7 Retail Trends In 2020 And Tips For Success
1.3.2020 — While 2019 was a year of big changes in retail, 2020 will bring even more exciting innovation.
Retail IT Insights: The Retail Resistance Amazon Suddenly Vulnerable
12.17.2019 — From its humble beginnings as a quaint online bookseller, Amazon has become a global colossus. By selling everything from Salad Shooters to servers, and from tiny doll houses to REAL tiny houses, today’s Amazon accounts for about half of online transactions conducted in the U.S.
SiteProNews: The Digital Crystal Ball: 3 Ways to Use Predictive Analytics to Grow Business
12.13.2019 — In our switched-on world, where digital interaction is present virtually every moment of an individual’s life, we as marketers now have the tools to peer into the future using data––not crystalline––to gaze forward at where our business is going.