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News & Press Releases
Featured Post
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Security Industry Sales Leader to Drive Global Revenue Growth for Chief Outsiders PE Clients
Ray Healy, a dynamic and competitive sales leader, joins Chief Outsiders to scale enterprise security, premium CPG, and transportation solutions companies as a fractional CSO.
Retail IT Insights: The Retail Resistance Amazon Suddenly Vulnerable
12.17.2019 — From its humble beginnings as a quaint online bookseller, Amazon has become a global colossus. By selling everything from Salad Shooters to servers, and from tiny doll houses to REAL tiny houses, today’s Amazon accounts for about half of online transactions conducted in the U.S.
SiteProNews: The Digital Crystal Ball: 3 Ways to Use Predictive Analytics to Grow Business
12.13.2019 — In our switched-on world, where digital interaction is present virtually every moment of an individual’s life, we as marketers now have the tools to peer into the future using data––not crystalline––to gaze forward at where our business is going.
Chief Outsiders’ Karen Hayward Earns Accolades for Her New Book, “Stop Random Acts of Marketing”
12.10.2019 — The guidebook for mid-market sales success tops four Amazon.com best-seller lists in its first week of release
B2C and B2B Marketing are Converging: Will You Adapt?
12.5.2019 — In a recent article for Site Pro News, Chief Outsiders CMO Kim Salzer discusses what B2B and B2C companies can learn from each other and how they are more alike than many marketers realize.
Retail Customer Experience Online: The future of retail is as simple as I.D.E.C.
12.2.2019 — No one would deny that the face of retail is changing due to the forces of e-commerce. What we may not fully grasp yet is how that pace of change is accelerating and what it will mean for many industries in even a relatively short time horizon of five to 10 years.
SiteProNews: B2C and B2B marketing are converging: Will you adapt?
11.21.2019 — While countless marketers have opined on the differences between B2C and B2B marketing, the line between the two has recently been blurred. Read the Full Article here.
What the Cultural Evolution of US Hispanics Means for Marketers
11.13.2019 — With her global career, international background, and extensive work in Latin America, Chief Outsiders CMO Adriana Lynch shares her multicultural marketing expertise in a recent article for Digital Commerce 360.
Maximizing Your Digital Marketing Channel Mix
11.11.2019 — In a recent article for Young Upstarts, Chief Outsiders CMO Adriana Lynch discusses how a digital channel mix, when integrated properly, can maximize how a business attracts consumers and turns visits into revenue.
The Millennial Food Shift—How CPG Food Companies can Rescue Their Market
11.6.2019 — Chief Outsiders CMO weighs in on the shift in eating habits that has disturbed the business models of food-oriented CPG companies.