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News & Press Releases
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Entrepreneurial Consumer Brand Executive Joins Chief Outsiders to Drive Client Revenue Growth
Fernando Herrera reinvents challenger and legacy consumer products brands to drive client revenue growth, P&L performance, and marketing ROI as a Chief Outsiders fractional CMO.
Pharma, CPG Marketing Executive Marc Umscheid Joins Chief Outsiders’ Corps of Fractional Chief Marketers
9.10.2019 — Umscheid is noted for powering outsized results
Kirk Thompson, Chief Outsiders Partner & CMO, Leading Masterclass at B2B Marketing Expo
9.9.2019 — Thompson to Present on, "Becoming Your Company’s Key Growth Engine"
The Future of Retail is as Simple as I.D.E.C.
8.29.2019 — Chief Outsider CMO Rich Smith examines the state of the retail industry in an eCommerce world and what it will mean for many industries in the near future.
Chief Outsiders CMO Ed Valdez to Serve as Moderator for PowerUp Austin Event
8.26.2019 — Austin Chamber hosts event to provide success strategies for Austin business owners
Chief Outsiders one of Only 150 Companies on Inc 5000 List - 6 Years Running
8.14.2019 — Fractional CMO firm demonstrates staying power; in exclusive 3% group (Warning: We’ll be tooting our horn a bit here, but hope our learnings are transferable) What does it take to get listed on the Inc 5000 (Inc Magazine’s list of the Fastest Growing Privately Held Companies in the US) six years in a row? It’s not a trick question. And yes, our firm has made the Inc 5000 every year it’s been eligible to apply. In two words, it takes consistent growth. So, what’s the secret to consistent growth? Truthfully, there’s no one secret. But there is a repeatable process!
Electronic Health Reporter: Amazon Has Permanently Disrupted Retail: Will It Disrupt Healthcare Next?
7.31.2019 — The US healthcare system has serious systemic problems. While the cost of healthcare continues to escalate, access to care is more difficult than ever. As a country we are getting sicker, chronic conditions are on the rise and, for the first time, longevity may be on the decline.
Will Amazon Deliver a Single-Payer Health Care System for the U.S.?
7.22.2019 — Chief Outsider Joe Grace, a partner and CMO at the firm, weighs in on the possibility of e-commerce giant Amazon creating a health care payer offering that could render the need for a single payer system moot.
Healthcare Business Today: Will Amazon Deliver a Single-Payer Health Care System for the U.S.?
7.15.2019 — Amazon has quietly put together a syndicate including Berkshire Hathaway and JP Morgan to provide better and more affordable health care for their combined 1.2 million workers.
Chief Outsiders Welcomes Technology Marketing Executive Kimberly Salzer to its Ranks of Fractional CMOs
7.9.2019 — The demand-creation expert joins the “Executives-as-a-Service” firm after powering go-to-market insights for a variety of tech-focused B2C enterprises