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News & Press Releases
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Entrepreneurial Consumer Brand Executive Joins Chief Outsiders to Drive Client Revenue Growth
Fernando Herrera reinvents challenger and legacy consumer products brands to drive client revenue growth, P&L performance, and marketing ROI as a Chief Outsiders fractional CMO.
B2C and B2B Marketing are Converging: Will You Adapt?
12.5.2019 — In a recent article for Site Pro News, Chief Outsiders CMO Kim Salzer discusses what B2B and B2C companies can learn from each other and how they are more alike than many marketers realize.
Retail Customer Experience Online: The future of retail is as simple as I.D.E.C.
12.2.2019 — No one would deny that the face of retail is changing due to the forces of e-commerce. What we may not fully grasp yet is how that pace of change is accelerating and what it will mean for many industries in even a relatively short time horizon of five to 10 years.
SiteProNews: B2C and B2B marketing are converging: Will you adapt?
11.21.2019 — While countless marketers have opined on the differences between B2C and B2B marketing, the line between the two has recently been blurred. Read the Full Article here.
What the Cultural Evolution of US Hispanics Means for Marketers
11.13.2019 — With her global career, international background, and extensive work in Latin America, Chief Outsiders CMO Adriana Lynch shares her multicultural marketing expertise in a recent article for Digital Commerce 360.
Maximizing Your Digital Marketing Channel Mix
11.11.2019 — In a recent article for Young Upstarts, Chief Outsiders CMO Adriana Lynch discusses how a digital channel mix, when integrated properly, can maximize how a business attracts consumers and turns visits into revenue.
The Millennial Food Shift—How CPG Food Companies can Rescue Their Market
11.6.2019 — Chief Outsiders CMO weighs in on the shift in eating habits that has disturbed the business models of food-oriented CPG companies.
Are the Online Retailers Opening Stores Losing Their Minds?
11.1.2019 — In a recent article for Digital Commerce 360, Chief Outsiders Partner & CMO Beth VanStory shares why seeing and feeling certain products makes a difference.
Is Profitability Necessary for a Good IPO?
10.31.2019 — In a recent article for Global Banking and Finance Review, Chief Outsiders Partner & CMO Bill Stewart examines how companies can have successful IPOs before reaching profitability.
Three Ways to Use Predictive Analytics to Grow Business
10.28.2019 — In a recent article for CPGmatters, Chief Outsiders CMO Adriana Lynch discusses how your business can use predictive analytics to succeed in today's competitive marketplace.