News & Press Releases

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Chief Outsiders Names Dawn Werry President
Leadership move supports the firm's expansion from fractional CMO pioneer to fully integrated growth system
Recent Posts

Chief Outsiders Welcomes Blue-Chip CMO Per Ohstrom to its Team of Fractional Chief Marketers
3.18.2020 — Ohstrom works with mid-size to large private and PE-led industrial companies to create and execute strategies for profitable growth

Branding Guru Aurora Toth Joins Chief Outsiders’ Team of Fractional CMOs
3.12.2020 — Toth has fostered brand connectivity for a variety of B2B and B2C enterprises

Chief Outsiders’ Karen Hayward Earns Accolades for Her New Book, “Stop Random Acts of Marketing”
12.10.2019 — The guidebook for mid-market sales success tops four Amazon.com best-seller lists in its first week of release
Stay up-to-date with the latest from Chief Outsiders

The Millennial Food Shift—How CPG Food Companies can Rescue Their Market
11.6.2019 — Chief Outsiders CMO weighs in on the shift in eating habits that has disturbed the business models of food-oriented CPG companies.

Are the Online Retailers Opening Stores Losing Their Minds?
11.1.2019 — In a recent article for Digital Commerce 360, Chief Outsiders Partner & CMO Beth VanStory shares why seeing and feeling certain products makes a difference.

Is Profitability Necessary for a Good IPO?
10.31.2019 — In a recent article for Global Banking and Finance Review, Chief Outsiders Partner & CMO Bill Stewart examines how companies can have successful IPOs before reaching profitability.

Chief Outsiders Paul Sparrow and Pete Hayes to Lead Upcoming C12 Event
9.11.2019 — Sparrow and Hayes presenting on "Why the Coming Economic Downturn is an Opportunity for Your Business"

Pharma, CPG Marketing Executive Marc Umscheid Joins Chief Outsiders’ Corps of Fractional Chief Marketers
9.10.2019 — Umscheid is noted for powering outsized results

Kirk Thompson, Chief Outsiders Partner & CMO, Leading Masterclass at B2B Marketing Expo
9.9.2019 — Thompson to Present on, "Becoming Your Company’s Key Growth Engine"