By Barbara Fowler, Chief Outsiders, LLC (As featured on Under 30 CEO).
This week “Under30CEO” the leading media property for entrepreneurs features Barbara Fowler, Managing Director at Chief Outsiders. She provides an outsiders perspective for developing a healthy relationship between sales and marketing as well as a perspective on the role and benefits of executive outsourcing.
Under30CEO is inspiring the world’s next generation of business leaders by featuring direct interviews with the most successful young people on the planet, profiles twenty-something startups, provides advice from those who have done it before, and publishes cutting edge news for the young entrepreneur.
A healthy relationship between sales and marketing is key to the success of a business, particularly in small- to medium-sized companies. Marketing efforts will develop and nurture leads, and the sales staff will carry the interested customer to the end of the buying process. With each Google search, consumers are looking for the items they want before ever approaching a sales person, making marketing even more crucial in differentiating your company from the other 112,600,000 competitors and search results.
With that in mind, filling the chief marketing officer (CMO) position in your company can be critical to the business’ success or failure. Thought it may initially seem frightening to extend such a key opening to someone from outside the company family, outsourcing a CMO can provide your company with a qualified and results-driven marketing director who can set up the processes, strategies, and goals to take your company to the next level.
As head of marketing, the CMO has many roles to fill that can affect the success of the business.
When a CMO fulfills each of these roles, it allows marketing and sales to work together to solve issues, rather than assigning blame, and it helps the CEO and company’s vision for business success come to fruition.
Looking at the above list of a CMO’s roles, it may still seem that outsourcing your next CMO is not necessary. You may think that someone who is already on staff could fill those roles just as easily. But the outsourced CMO possesses a set of qualities that cannot be found within your company walls.
The outsourced CMO is:
If your business has been sluggish, the management team has been clashing, or your business is in transition, bringing in some new blood may be the jumpstart your company needs. Outsourcing is not always the obvious solution, and the idea of bringing in someone with new ideas and different methods can be intimidating. However, the fresh insights, unbiased point of view, and varied experience of an outsourced CMO can revitalize your business and challenge your team to produce truly original work.
Barbara Fowler, Managing Director at Chief Outsiders, a provider of part-time marketing executives to help mid-sized businesses. Fowlers specialties lie in sales and marketing synchronization, global business strategies and family business turnaround techniques. A frequent speaker and writer on topics such as leadership, cultural diversity and developing an environment of success, she has effectively led culturally diverse organizations and written and implemented training programs for CMOs worldwide.
View original article at Under 30 CEO.