Adriana is a Chief Outsiders CMO based in Orange County, California. She helps B2C companies, start-ups and turn-arounds create and execute strategies to improve product positioning, brand recognition and revenue. A wiz at brand and business strategy, Adriana’s global career, international background, and extensive work in Latin America make her uniquely qualified for international projects and Hispanic marketing. She speaks fluent Portuguese, Spanish and English.
“Chief Outsiders brought immediate expertise and leadership to my marketing department, freeing up more of my time to focus on growth initiatives rather than try to figure out marketing, which is outside of my wheelhouse as CEO. Their value far outweighs their cost and I’m excited for continued leveraged growth in 2021."
Paul Baeyens, CEO, Oceanside Health
"We've looked at COVID-19 as an "unprecedentedly rare" opportunity to re-invent FuelRod. With the help of our fractional CMO from Chief Outsiders, we capitalized on this "quiet period" to upgrade our go-to-market strategy following the OGSP process. I'm immensely confident that FuelRod will emerge from the pandemic as a stronger competitor with new distribution channels, expanded product portfolio, and sharpened messaging. Thank you, Adri!"
Chi Yau, FuelRod
"Adri Lynch (our fractional CMO) has been excellent. She is extremely intelligent, has a lot of useful marketing knowledge, generates quite a few good ideas, and has good reasoning behind her ideas. She has helped us switch to better vendors more quickly than we otherwise would have (and to better vendors than we otherwise would have), negotiates hard on our behalf for great terms in marketing deals our company enters into, and she also has a lot of great energy."
Matt Hedman, Founder, The Perfect Workout
"Adri is an amazing addition to our leadership team. I’d have absolutely no hesitation recommending Chief Outsiders to a friend if I thought they would be provided someone of her caliber. "
Patrick Bunt, Co-Founder/President, MeBe
"I wanted to thank you for the excellent work and significant contributions you made as a fractional CMO for Best of Organic LLC. I was impressed how quickly you were able to review and recommend improvements and enhancements to the brand strategy. Your work on repositioning and expanding the brand for more consumers, designing new labels which highlighted benefits and detailed usage occasions was some of the best work I have seen. I appreciated your working with the team to make connections with service providers and establish sound marketing processes and budgets. Your willingness to dig into small but important daily issues was also very impressive. You were very flexible with your time which helped with everyone’s busy schedules. I would recommend you very highly!"
Kevin Adams, Chairman of the Board, Best of Organic LLC