Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Neil Isford

An experienced B2B SaaS executive with a track record in growing sales and revenue, Neil builds high performance go-to-market teams across a broad spectrum of companies (from startups to multinationals). Leveraging technical and leadership expertise developed at IBM, he effectively delivers new business sales growth and integrates acquisitions to scale firms. With expertise in AI, data, analytics, security, and professional services, he helps clients apply technology to generate business value.

The CEO's Role as Champion of the Unified GTM Operating Model

Tue, May 26, 2026 | Posted by The Chief Outsider

Executive Takeaways

The CEO must be the architect and champion of the GTM model — not its operator.
Only the CEO has the cross-functional authority to make a unified GTM model stick.
If the model only works when you're in the room, it's not a system.
When it's working, your calendar proves it.

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The Evolution of B2B Selling: Focus on Helping Customers Buy

Thu, Jan 15, 2026 — Many B2B companies are experiencing longer sales cycles, declining win rates, and increasingly unreliable forecasts—not because their sales teams are ineffective, but because their customers are struggling to buy. Executive Takeaways B2B buyers face overwhelming complexity, not a lack of information. Long sales cycles and no-decisions often reflect buyer indecision, not sales failure. Winning sellers focus on boosting buyer confidence, not pitching products. Helping customers buy is now the key to competitive differentiation.

Growth Insights for CEOs

Neil Isford

Recent Posts

The CEO's Role as Champion of the Unified GTM Operating Model

Recent Posts

The Evolution of B2B Selling: Focus on Helping Customers Buy

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