Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Pete Hayes

Co-Author of #1 Amazon Best Seller "The Growth Gears" and Co-Principal of Chief Outsiders since 2010, Pete Hayes possesses an impressive track record of success in global marketing, promotion, brand development and consulting. He has held executive marketing positions with Fortune 100 companies, managing $50 million budgets, and he has also played key executive management roles in helping startups grow from first steps to over $1 billion in revenue. He enjoys speaking to CEO Peer Boards as well as to Business Schools.

5 Questions Every CEO Needs to Ask About AI

Fri, Apr 26, 2024 | Posted by Ed Valdez

"66% of CEOs and the C-Suite are dissatisfied (or ambivalent) with their organization’s progress on AI..."

Whether to employ AI as a business tool is no longer in question. A recent BCGX Radar Report cited that:

89% of CEOs and the C-Suite rank AI and Gen AI as a Top 3 Tech Priority with 51% ranking it as the #1 priority.
66% of CEOs and the C-Suite are dissatisfied (or ambivalent) with their organization’s progress on AI because of:
- A lack of talent/skills
- An Unclear AI and Gen AI roadmap and investment priorities
- No strategy for Gen AI and Responsible AI.

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What’s Driving Double-Digit Growth in SMBs?

Wed, Oct 11, 2017 — Latest Vistage Research Provides Important New Insight to Growth If you’re like most companies we’re working with, you’re experiencing growth this year. After all, the economic and business climate is quite conducive to growth – low cost of capital and a stable labor market are certainly contributing. But what about the companies that are getting more than their fair share of growth? What are they doing? Vistage Worldwide just published insightful research that explores the decisions high-growth company leaders are making that set them apart from their peers. This study of over 1,300 CEOs and business owners identifies key factors that clearly distinguish between higher (double-digit growth) and lower growth companies. Ready to see the specifics?

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What Does a Fractional CMO Cost?

Wed, Oct 12, 2016 — A Growing Spectrum of Fractional CMO Service Providers Ensures a Range of Fee Levels More CEOs are hiring fractional executives to bring expertise to their management teams, but are they really affordable? And how should a CEO evaluate their value and the quality of work they deliver? These are really good questions! After all, there’s a wide range of skills, seniority and experience from marketing consultants, agencies and firms that call themselves fractional or outsourced CMOs. So, as you’d expect, there’s a wide range of price points from these sources. But to get started, let’s put these into a few oversimplified categories: “Single Shingle” Marketing Consultants “Loose Confederations” of Brokered Marketing Consultants “Professionals” who are Part of a Firm Senior management from a marketing or advertising agency Partners from an “Executives-as-a-Service” firm (such as Chief Outsiders) Partners from a large consultancy (such as McKinsey & Co, Bain)

What is a Fractional CMO?

Thu, Jun 30, 2016 — A Fractional CMO is a marketing executive to help with customer acquisition, sales development and company growth. Your company gets executive experience without the full-time cost. The idea of a mid-sized company hiring a fractional executive is not new. Virtual CFOs, for example – pioneered by companies like Tatum and vcfo – have been around for decades. They can bring incredible value to companies where having a full-time CFO wouldn’t make sense, either fiscally or even practically due to the typical scope of challenges needing attention. Yet, as one private equity principal once shared with me, “I know what I’m going to get with a fractional CFO. But I don’t have that same level of clarity if I hire a fractional CMO.” It’s no wonder. Marketing, as a discipline or an activity, has a wide range of definitions. For example, most of us consider “marketing” as the activities we deploy to take our products and services to market, or attract customers to our business or offerings. Or in short, marketing is largely promotional activity. Yet consider someone who gets their MBA in Marketing. A syllabus from The University of Texas (PDF) shows most of the coursework is focused on disciplines not directly related to promotion. So what gives?

News Break: Lencioni’s “The Ideal Team Player” is Bigger Than Expected

Mon, May 2, 2016 — The beauty of Patrick Lencioni’s writings has always been how well they resonate with real business experiences. I suppose that’s a direct result of the real-life “fables” he creates for his books (the exception being The Advantage) that tease out a model for excellence that he shares in the later sections. In The Ideal Team Player – How to Recognize and Cultivate the Three Essential Virtues, Pat parlays perhaps his most simple and compelling framework yet; by showing how 1) humility, 2) hunger and 3) (people) smarts are the key virtues employees need to maximize their value for their team and company.

Top 12 (Plus 1) Leadership Skills I Learned from Boy Scouts

Tue, Feb 2, 2016 — Robert Fulgrum reminded us that “All I Really Needed to Know I Learned in Kindergarten” when he published his book of the same name. We’re told that if we: Share Everything Play Fair Don’t Hit People… …along with 13 more basic principles we will surely have a successful life. Well, he didn’t exactly say that, but certainly he asserts our lives would be more peaceful and our society less caustic.

Hiring the Right Marketing Consultant: A Quick Guide

Tue, Oct 20, 2015 — Different Kind of Hiring Hiring a marketing consultant is not exactly like hiring an employee. Here’s why: A consultant should bring value more quickly to your company The problem you are trying to solve is likely finite, not on-going You should expect a consultant’s fees to be disproportionate to a salary So in a nutshell, you should be on the lookout for a firm with an individual who has the experience and track record to quickly add value, and expect this impact will come at a premium as compared to hiring an employee.

CEOs: Want More Energy? Manage These 5 Buckets

Mon, Sep 22, 2014 — The annual “fill-up” for my leadership bucket comes every August when I attend the Global Leadership Summit – an event that reaches 180,000 leaders around the world. With presentations from amazing leaders – this year including Geoffrey Immelt, Carly Fiorina, Tyler Perry, Patrick Lencioni, plus a number of faith-based CEOs and even pastors – the event covers the gamut for honing leadership skills. Bill Hybels, the man behind this 20-year happening and whose messages are always a highlight, released his new book “Simplify” coincident with the Summit. The premise of the book is this: Leaders who focus on 5 simple areas of their lives will find more clarity and activate more energy to accomplish their God-given purpose on earth. Wow.

The Beatles CMO - Change Agent

Wed, Feb 12, 2014 — In 1997, Paul McCartney said, “If anyone was a Fifth Beatle, it was Brian.” In my own reflection, manager Brian Epstein could also be called The Beatles CMO. Discovering the band in November 1961 in Liverpool after their many years in Hamburg, Germany playing mainly American rock songs, wearing their jeans and leather, Brian practically turned a miracle with his vision for their potential. Even after being rejected by virtually every record label of the day, Epstein found a way, earned more than any manager of his day (up to 25% of earnings after expenses) and helped build a legacy that seems to be without end. Foundation in Knowing the Market Brian Epstein ran a record store as part of his family’s business. He had the benefit of years of understanding the tastes of the buying public. From this purview, he watched fads ebb and flow.He also had plenty of opportunities to see bands live. He was so successful in his role as at NEMS music store, that when he finally met the Fab Four after a performance at The Cavern, it was Brian who held the most prominence. Reflecting on this meeting with The Beatles, Brian said, “I was immediately struck by their music, their beat, and their sense of humor on stage – and, even afterwards, when I met them, I was struck again by their personal charm. And it was there that, really, it all started.”

How We’re Going To Make $1 Billion (for the US Economy)

Mon, Nov 11, 2013 — “You Can Be a Millionaire and Never Pay Taxes” – Steve Martin, circa 1974 Okay. So I’ve used this reference before, but it really fits this story. It’s one of my favorite Steve Martin gags, when he says, “YOU can be a MILLIONAIRE and NEVER pay taxes.” How? “First, get a million dollars.” In some small way, the sketch makes this point: it takes money to make money. So, what’s it going to take to make $1B? As it turns out, only $200,000. And we know where it’s going to come from.

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